Digital Marketing Products Your Agency Can Provide
One of the main advantages of our program is the wide variety of digital marketing services on which you will be educated and will be able to offer to your clients. You will have the most comprehensive array of digital marketing products at your disposal for you to generate profits than any other training program provides. You will be able to bring on small start-up businesses, mom and pop shops, all the way to the larger Fortune 500 Companies. Your digital marketing business will truly be a full service, results-driven digital marketing agency. Your digital marketing agency will have more solutions than any other agency in the market and be able to produce results.
Below is a brief summary of some of the digital marketing products and services you can provide your clients:
If a client is a startup business or a veteran business that needs a refresh, developing a company brand is critical to their success. You will be able to work with existing marketing assets and determine the right marketing collateral to effectively communicate a brand promise to the client’s target audience.
If you have a company that is seeking a new or refreshed logo that will accurately reflect their brand promise, you will have the resources available to help establish the company’s uniqueness through a logo design. You will be able to help communicate the client’s brand promise and message through color, font, shape and composition. Together, these elements provide a visual peephole into the values and story of a business.
Email Marketing is a form of direct marketing where an email is sent out to a mailing list of people that you know or have done business with. It is leveraged to build loyalty, brand awareness, trust, and increase sales.
A professional, well-designed, and printed marketing piece can serve as a very effective leave behind tool when approaching a potential customer. You will have the capabilities to create brochures, business cards, sales sheets and more that are not only visually appealing to an audience, but are targeted to your audience and explain the benefits of your products and services to help position your brand properly. Despite the migration to digital marketing efforts, professionally printed marketing materials still can play a vital role in communication, nurturing leads and closing sales.
Online Advertising (Pay-Per-Click Advertising)
Over the last few years, online marketing has transformed into a very powerful tool that allows a business owner to target their digital audience and drive online sales. You can now take highly targeted online ads and have people find your business while on their phones, tablets or desktops, and other personal devices.
Search Engine Optimization or SEO
Search Engine Optimization or SEO: One of the most important pieces of digital marketing is search engine optimization. SEO, or search engine optimization, is the practice of making your website better and more readable for search engines, in particular, Google. SEO will help the search engines understand what your website is all about and provide relevant results to people searching for your product. Imagine your website as a book in a library. If your book is in the wrong section of the library how would anyone find it? Without SEO, a company probably isn’t getting noticed and it is like placing a billboard in the desert.
Social Media Marketing
Social media has become a powerful channel for businesses to provide exposure to their products, services and business. Establishing and popularizing your business on social media outlets is the digital marketing way of “word-of-mouth.” Social media sites like Facebook, Twitter, Instagram, Pinterest, and LinkedIn help grab the attention of users and help build credibility and brand awareness. With Social Media you can gain website traffic, build leads and connect with customers. An ever increasing number of small to medium sized businesses are taking advantage of these platforms and benefiting from social media to expand their business in the digital front.
Content marketing is one of the fastest growing segments in digital marketing. Content Marketing is all about developing articles to build a brand. Through these various write-ups, the content is shared on multiple platforms to reach your target audiences. Content is becoming one of the primary ingredients for success in any online campaign. Content marketing will always be part of the digital marketing landscape, as it leverages search engine optimization, email marketing and social media marketing. Not just that, but for business owners, content marketing is one of the least expensive forms of marketing. The more content that is produced, the easier it is for a company to become more effective in nurturing leads, and also help them be viewed as a thought leader.
Website Design and Development
A companies’ website is their online digital storefront to the world. An effective website design is crucial for any marketing strategy. Not only does a website allow your users and target audiences to navigate information quickly but it builds a sense of trust and credibility to a business owner.