Types of Marketing You Can Offer
Digital Marketing Products Your Agency Can Provide
One of the main advantages of our program is the wide variety of digital marketing services on which you will be educated and will be able to offer to your clients. You will have the most comprehensive array of digital marketing products at your disposal for you to generate profits than any other training program provides. You will be able to bring on small start-up businesses, mom and pop shops, all the way to the larger Fortune 500 Companies. Your digital marketing business will truly be a full service, results-driven digital marketing agency. Your digital marketing agency will have more solutions than any other agency in the market and be able to produce results.
Below is a brief summary of some of the digital marketing products and services you can provide your clients:
When it comes to getting a business the loyal following, future growth, and overall success, it all starts with the company’s image.
If a client is a startup business or a veteran business that needs a refresh, developing a company brand is critical to their success. You will be able to work with existing marketing assets and determine the right marketing collateral to effectively communicate a brand promise to the client’s target audience.
Website Design and Development
You never get a second chance to make a first impression — and first impressions these days are made by websites. When customers load a website (whether desktop or mobile), they immediately judge whether or not they want to engage with the brand. A website is a 24/7 digital storefront to the world. And, an effective website design is crucial for any marketing strategy. Not only does a website allow your users and target audiences to navigate information quickly but it builds a sense of trust and credibility. A good website design establishes your brand’s online presence and creates a lasting impression. We design for success.
- Usability (UI/UX design)
- Search Visibility
- Custom Functionality
- Results-focused design & lean development
- Website management and updates
- Managed hosting
- Desktop / Mobile (responsive)
- App consulting and design/development
In an Internet-driven society, your business must be at the forefront of this strategy. This type of marketing involves educating, entertaining, and enticing potential and existing customers with engaging content in order to build your brand.
Content marketing is one of the fastest growing segments in digital marketing. Content will always be part of the digital marketing landscape, as it leverages search engine optimization, email marketing and social media marketing. Not just that, but for business owners, content marketing is one of the least expensive forms of inbound marketing. The more quality content that is produced, the easier it is for a company to become more effective in nurturing leads, and also help them be viewed as a thought leader.
- Website Content
- Blog Posts
- Graphics: Brochure design, presentation design, etc.
- Press releases
- Email content
- White papers
- 3-D Virtual real estate tours
- and more
Search Engine Optimization
Search Engine Optimization (or SEO): One of the most important pieces of digital marketing is search engine optimization. SEO, or search engine optimization, is the practice of making your website better and more readable for search engines, in particular, Google. SEO will help the search engines understand what your website is all about and provide relevant results to people searching for your product. Imagine your website as a book in a library. If your book is in the wrong section of the library how would anyone find it? Without SEO, a company probably isn’t getting noticed and it is like placing a billboard in the desert.
- Local SEO
- National SEO
- International SEO
- SEO Audits
- Link Development
- Local Citation Development & Monitoring
- Analytics (custom installs and reporting)
Online Advertising (Pay-Per-Click Advertising, Retargeting, Social Ads, etc.)
Over the last few years, online marketing has transformed into a very powerful tool that allows a business owner to target their digital audience and drive online sales. You can now take highly targeted online ads and have people find your business while on their phones, tablets or desktops, and other personal devices.
- Google Search Ads
- Google Display Ads
- YouTube Ads
- Google Shopping Ads
- Gmail Ads
- Facebook Ads
- Instagram Ads
- Linkedin Ads
- Mobile Ads
- Geofenced Advertising
- Wifi Advertising & Targeting
- Lead generation
- and more
Social Media Marketing
People follow their favorite companies on social media to discover entertaining content, give feedback, and get a first look at new products/services.
Social media has become a powerful channel for businesses to provide exposure to their products, services and business. Establishing and popularizing your business on social media outlets is the digital marketing way of “word-of-mouth.” Social media sites like Facebook, Twitter, Instagram, Pinterest, and LinkedIn help grab the attention of users and help build credibility and brand awareness. With Social Media you can gain website traffic, build leads and connect with customers. An ever increasing number of small to medium sized businesses are taking advantage of these platforms and benefiting from social media to expand their business in the digital front.
- Content calendar development
- Automation (only for repetitive tasks)
- Organic posts
- Paid Posts
- Social profile design & optimization
- LinkedIn appointment setting
- Audience growth and platform development
- Social monitoring
- Reputation monitoring
Email Marketing is a form of direct marketing where an email is sent out to a mailing list of people that you know or have done business with. It is leveraged to build loyalty, brand awareness, trust, and increase sales. We develop, manage, send, and report on mobile-friendly email marketing campaigns to suit your clients’ specific needs.
- Email content calendar development
- Template design
- Content planning, design, & composition
- Scheduled, monitored, reportable email sends
- Multi-platform experience
If you have a company that is seeking a new or refreshed logo that will accurately reflect their brand promise, you will have the resources available to help establish the company’s uniqueness through a logo design. You will be able to help communicate the client’s brand promise and message through color, font, shape and composition. Together, these elements provide a visual peephole into the values and story of a business. Our corporate branding experts that will personally work with you or your clients to ensure that the final design reflects the initial vision.
- 100% Original Logo Design
- Vector, Jpeg, PNG, and more
A professional, well-designed, and printed marketing piece can serve as a very effective leave behind tool when approaching a potential customer. You will have the capabilities to create brochures, business cards, sales sheets and more that are not only visually appealing to an audience, but are targeted to your audience and explain the benefits of your products and services to help position your brand properly. Despite the migration to digital marketing efforts, professionally printed marketing materials still can play a vital role in communication, nurturing leads and closing sales.
- Label design
- One Sheets
- and more
We find your place in the market 9and your audience), investigate, plan, analyze, and design an approach that your audience needs and want. We package it up into one cohesive (or phased planning), custom plan and then implement; reporting results all along the way.
Reviews, accurate business information, and social media activity impact a business’s reputation and influences whether a consumer decides to do business with them. We keep on top of online activity affecting the reputation of a business, including reviews, listings, and social media, helping you make expert recommendations, and provide proof-of-performance.
We audit websites and landing pages to identify conversion problems and we help fix them for your clients. A conversion audit is a thorough review of a website completed by an optimization expert with decades of experience in website design, usability and lead generation. The result is a full list of actionable suggestions on how to improve the site or landing page to drastically improve the conversion rate.