Simplified Glossary
Recurring Revenue:
YES
SEM (Search Engine Marketing): A general term that can apply to either 1. Any digital marketing that involves the use of a search engine, or 2. Only paid digital marketing that involves a search engine, ie: PPC (pay-per-click). There is not an industry standard as to which definition is correct; however, the latter is most commonly used.
Recurring Revenue:
YES
SEO (Search Engine Optimization): The process of improving a website’s performance and positioning in organic search engine results through a variety of methodologies including content production or improvement, technical and code improvement, and link acquisition.
Recurring Revenue:
YES
PPC / Pay-Per-Click: An online advertising model in which advertisers are charged for their ad once it is clicked. The PPC model is commonly associated with search engine and social media advertising like Google Adwords and Facebook Ads.
Recurring Revenue:
YES
Content Marketing: A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Recurring Revenue:
YES
Email Marketing: The use of email with the goal of acquiring sales, customers, retaining customers, or any other type of conversion.
Recurring Revenue:
YES
Social media marketing (SMM): This term refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around:
-
- Establishing a social media presence on major platforms
- Creating shareable content and advertorials
- Cultivating customer feedback throughout the campaign through surveys and contests
- Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness.
Recurring Revenue:
N/A
Conversion: The completion of a predefined goal. This is often used to track the number of site visitors that have been “converted” into paying customers, though sales are not always chosen as the metric. Other common goals are newsletter subscriptions and downloads of content from the website.
Recurring Revenue:
YES: In Implementation
Branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets.
Recurring Revenue:
YES: Maintenance
Website: A document of group of documents that are accessible on the World Wide Web.
Recurring Revenue:
YES: Content & Maintenance
Web Development: Broadly refers to the tasks associated with developing websites for hosting via intranet or internet. The web development process includes web design, web content development, client-side/server-side scripting and network security configuration, among other tasks.
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