Investing in a business will be one of the most important decisions you ever make. Because of this, asking the right questions before making that investment is crucial in order to help you make the right decision or the right opportunity. We encourage you to ask as many questions as you can and our enrollment consultants are always available to answer them. We talk to people every day looking to invest in our training and program so what we have done is take some of the most common questions we are asked and answer them here. Again if at any time you would like to speak to our enrollment consultants they are only a phone call or email away.
1. What exactly is a Digital Marketing Business?
2. How much money can one potentially make by owning a digital marketing business?
3. What is the real opportunity of owning a digital marketing business?
4. Aren’t there big companies like GoDaddy that offer similar marketing services? What will make my digital marketing business different from the big companies?
5. Once training is completed how do I go about getting clients?
6. Is this opportunity a franchise?
7. Do I need to have marketing experience to be successful?
8. Do I have to have an office to work out of?
9. Can I do this opportunity part-time?
10. Will there be a lot of competition from other marketing companies once I start my business?
11. What kind of support will I have once I graduate from your program?
12. I found some other companies that appear to offer a similar opportunity. How is your company different?
13. How do I finance my clients after going through your training program?
14. What if I live in a city with a small population? Will I have enough business?
1. Q: What exactly is a Digital Marketing Business?
A: It is essentially a modern day marketing business whereby you do marketing for businesses in the digital arena. With our company you will not just have any old marketing business. You will have a very competitive and unique marketing business that can handle any needs a business has, while at the same time offering a product that is very affordable and provides results. Every business from the mom and pop business to a middle market large company has to do some form of digital marketing. A digital marketing company offers services such as SEO or Search Engine Optimization, Pay Per Click or AdWords Advertising, Lead Generation, Social Media Advertising, Link Building, Website Creation and Hosting, Analytics and Call Tracking, Digital Networking, Content Creation and Marketing, Reputation Management, Direct Mail Advertising, Email Marketing and more. In today’s business world you have to be visible on the internet not just with a website, but actively market your goods and services on several fronts. It has become a staple for every business to do so, otherwise that business will struggle to survive in today’s economy.
2. Q: How much money can one potentially make by owning a digital marketing business?
A: This is perhaps the most common question we get and we certainly understand why. First, it must be said that hard work and dedication is key to making any business successful and lucrative. Like any business, launching a digital marketing agency is not a guaranteed overnight success. Our model can outperform other models or even franchises because of the unique characteristics it possesses, such as market reach, accessibility, and value for the price of services offered. A great salary income is attainable with a digital marketing business. Your income potential is virtually limitless, since you can work with people nationwide. Our business model is focused on residual income. When you find a client, they will continue to renew your services for years to come, which generates long-term monthly revenue. With each additional client, the monthly income increases. Sometimes, client payments will result in larger revenue for specific services for a one-time project. The demand for digital marketing is very strong right now, and slated to grow for years to come, regardless of the state of the economy. Local, regional, national, and global businesses need to have an effective digital presence and marketing strategy in order to compete in today’s marketplace.
3. Q: What is the real opportunity of owning a digital marketing business?
A: Digital marketing is an industry that generates $500 billion dollars annually. Nearly everyone uses the internet to find answers to questions, to do research, to purchase products or services, to connect or communicate with friends, etc. The digital landscape is intertwined with our lives. Regardless of whether your business has been operating for years, or if it is just emerging on the map, marketing on the internet is essential in order to stay relevant, grow, and thrive. For many businesses, engaging their audience through digital marketing is a core component of their sales strategy. Other businesses do not know enough about digital marketing to grasp the potential sales and leads they are missing by not engaging their audiences online. Both traditional and digital marketing provide huge opportunities for growth, and can furnish entrepreneurs with more revenue and increased sales leads.
4. Q: Aren’t there big companies like GoDaddy and Web.com that offer similar marketing services to businesses? What will make my digital marketing business different from the big companies?
A: This is another common question we get from people. It’s often tempting to go with a ‘big’ company because of brand awareness or inexpensive price points. For starters, many of these ‘big name’ companies are not tried and true marketing companies. Many of their services are packaged as a ‘on size fits all’ model and that’s simply not the case in the real world of marketing and B2B and B2C sales. Competition and business niches all differ and require more of a customized approach (don’t forget, no matter what niche, business owner goals differ, too). A rule of thumb here is ‘you get what you pay for’ as well as the fact that just because a company has a recognizable name, it doesn’t mean they can deliver individualized results. Our team has 75 years of combined marketing experience and it shows in our results-driven approach. When our graduates use our white label services, their services are offered not only at a more competitive price than the large companies, but their services also offer more value.
5. Q: Once training is completed how do I go about getting business?
A: After our initial 5 day training in our corporate offices, you will essentially be ready to start your business the week you get home. We will teach you multiple ways to go out and attract clients by offering them services that are both competitive in price and offer more value compared to other marketing firms. Since our company and expert marketing staff will be doing all the work behind the scenes, your sole focus will be to simply bring on new business clients. After your initial training, we will provide you with exclusive real-time leads who are looking for the digital marketing services you offer, and you will be able to engage these clients to secure immediate revenue.
6. Q: Is this opportunity a franchise?
A: No, we are not a franchise. That is one of the most attractive things about our company and business model. There are no franchise fees, royalties or any other charges you have to pay after your initial training fee. This means your profits are much bigger and you can enjoy the freedom of owning your own marketing business while preserving your brand as your business grows. However, much like a franchise, we provide ongoing support and continuing education for you and your business for years to come. Additionally there are no territory restrictions with our model. You are free to do business anywhere in the country or the world. To see a more in depth comparison to our opportunity to a franchise please click here.
7. Q: Do I need to have marketing experience to be successful?
A: Absolutely not. We have developed a digital marketing training program that allows you to own and operate your own marketing company without having any prior understanding or experience in the industry. With our model, you will learn all there is to know about running a digital marketing company. Our company does all the technical work and is, in essence, an extension of your business. With our wholesale pricing plans, our graduates are able to offer very competitive prices to clients. We will spend a good deal of time in class teaching you how to obtain and sell very affordable marketing services that will allow you to secure clients quickly. You just need to have the dedication and willingness to succeed.
8. Q: Do I have to have an office to work out of?
A: No, absolutely not. Most of our graduates work from the comfort of their own home. Some elect to have a small office, but the choice is really yours. Your potential business can come from all around the country, so correspondence with your clients is mostly done via phone and email.
9. Q: Can I do this opportunity part-time?
A: Yes, you certainly can. All it takes is one or two clients to generate residual monthly revenue, which will help you make the choice of going full-time, if you wish.
10. Q: Will there a lot of competition from other marketing companies once I start my business?
A: There is always competition in every industry. However, to separate your business from the rest of the pack, you either have to offer higher quality, a better price, or both. As a digital marketing company, you will stand out from the others on three fronts. First, you will be able to provide comprehensive marketing solutions for businesses of all sizes, and across all industries. Second, your pricing will be the most competitive among other businesses offering similar services. Third, your business will offer the most value for the cost. Essentially, your company will offer the trifecta of better pricing, better value, and more dynamic solutions to fit any business, large or small.
11. Q: What kind of support will I have once I graduate from your program?
A: We offer the most comprehensive support system in the country to insure your marketing business success. You will have a dedicated support team for the life of your business that caters to your every need. Whether it’s phone support, email support, or continuing education via monthly webinars, the Digital Marketing Training Group is behind your business for the duration. The digital marketing industry changes frequently in techniques and tactics, and we are always staying ahead of the curve on what’s changing, which we communicate with you through our monthly webinars. We are not just your support team for your business. We like to think of ourselves as an extension of your business, helping you behind the scenes.
12. Q: I found some other companies that appear to offer a similar opportunity. How is your company different?
A: For starters, we are not a franchise and that fact alone separates our company from some others that you may come across. We do not take any of your profits after we train you. Your business will have its own identity and brand, with our company supporting you along the way. The other major aspect of how our company is different is investment level. The few other companies out there will charge upwards of $70,000 or more just to get started. Our opportunity is $27,00 (minus a $1,000 Hotel Credit) to $69,000 (minus a $1,000 Hotel Credit) with no royalties or franchise fees to pay, and a more complete product offering. Our support is second to none, since we have a vested interest in seeing you succeed. Our white label services will allow you to focus on bringing in business while we handle all the heavy lifting allowing you to make margins of 40% to 50% or more.
Furthermore are training is done in person in our corporate headquarters in Albany, NY. You will get to meet our rock star team that will be your partners for the life of your business. Other companies will offer online training which only teaches you about digital marketing and not about running an actual business. We not only teach you the ins and outs of digital marketing but we also teach you how to run and operate the business.
13. Q: How do I finance my clients after going through your training program?
A:We use a specialized lender to offer Unsecured Business Lines of Credit to your clients. The decision is based on credit score, but there are no financials needed up front, no tax returns required, and all the business needs is an EIN. The graduates of our training are then able to earn a commission on the financing (as a second stream of revenue). For Platinum Program graduates, we feature a second, two-day training at the lender’s office. Then, that Platinum graduate can private label the financing so that it appears to be coming directly through the graduate’s digital marketing agency. In addition, Platinum graduates enjoy a higher commission rate than Gold Program graduates. For example, if a Platinum Program graduate finances a $100,000 SEO campaign (at roughly $10k per month), he/she would receive a $7,000 commission; where as a Gold Program graduate would earn a $3,000 commission.
14. Q: What if I live in a city with a small population? Will I have enough business?
A: One of the great aspects of owning a digital marketing agency is that you not limited to just your local population. You can do business anywhere in the United States. It’s very typical to have clients all over the country since part of the way businesses find you is by performing searches online. Your income is not dependent on your geographical location.