Land of The Landing Pages: The Basics

In the world of digital marketing, a landing page is a page designed specifically for a marketing campaign. A potential client “lands” on the page from another source and is generally directed to take some sort of action. Generally speaking,...

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How To Sell A Website Proposal By Selling Value, Not Pixels

When it comes to selling website design and development, it isn’t so much about selling a businesses owner something that can seem intangible, rather, it’s most important to sell the VALUE of a website. Think about yourself, when you...

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Web Design Mistakes to Avoid: The Basics

• Keeping visited links the same color. This is especially important if your site has many pages. Your site visitors may easily get confused and flustered if they are expected to remember every single page of your site they’ve...

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Web Design Definitions: Design Aesthetics

• Design aesthetics. It goes without saying that your site should be pleasing to the eye. A number of different elements contribute to a design’s aesthetic value, including typography, graphics, colors, and layout. We are the Digital...

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Web Design Definitions: Hierarchy

• Hierarchy. A good website design will naturally guide the viewer’s eyes from what is most important to what is least important on the page, and in the right order. This is accomplished through the strategic use...

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Web Design Definitions: Navigation

• Navigation. This is perhaps the most important element of web design. Your site’s navigation features are what will enable your visitors to travel from one page to the next, find specific items of interest, and form...

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Why Hire a Professional Web Designer?

Many people are tempted to use a bargain-basement designer, but the saying is true "If it's cheap, you'll probably pay twice." So when it comes to hiring a web designer, there are a number of benefits to hiring a...

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Expert Web Design Breeds Success: Sending Strong Signals

A positive, working experience on your website will lead to happy visitors. Promoting ease-of-use, brand retention, positive brand awareness, brand spread, and appeal will ensure repeat visits. Your design will dictate the overall experience. Your design will dictate the ways...

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