Positive Reviews Need Responses, Too: The Ultimate Cheat Sheet

Positive Reviews Need Responses, Too: The Ultimate Cheat Sheet A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. Digitally, a business’s reputation is often controlled by customers using...

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Outperform Big Brands With Content Marketing: Small Business Edition

Outperform Big Brands With Content Marketing: Small Business Edition "Big brands have an advantage…they have the brand awareness, the huge audiences talking about them online, hundreds, of not thousands of reviews. How in the world can my small business compete?" Great...

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Undeniable Tricks To Help You Manage and Benefit from Negative Reviews

Undeniable Tricks To Help You Manage and Benefit from Negative Reviews You’ve taken the (necessary) leap to jump feet first into the ocean of digital platforms, competitors, and customers. It is, after all, sink or swim when it comes to...

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Marketing That Really Means Something: The 4 Ps

We have all been hearing about the 4 Ps of marketing, haven’t you? No? Well, as a reminder, the 4 Ps are: they are acronyms for Product, Place, Pricing and Promotion. These terms are referring to the biggest of the...

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What Google Analytics Does for Marketers & Business Owners: An Introduction

What Google Analytics Does for Marketers & Business Owners: An Introduction Google analytics is a service that is provided by Google and it reports and tracks website traffic. It is a freemium service. It operates within the Google marketing platform....

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3 Areas to Acquire & Retain Customers: In the Age of the Attention Economy

When you're talking to a potential marketing client or when strategizing a marketing campaign for a client, keep in mind a gigantic goal most (if not all) businesses have: ACQUIRE CUSTOMERS AND RETAIN CUSTOMERS The Attention Economy (the current state of...

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Defining Terms: CTR: What is Click Through Rate?

CTR: What is Click Through Rate? The click through rate (CTR) tells you the percentage of people who click ads once they have spotted them. In order to know the rate, the number of clicks is divided by the total...

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Digital Marketing Trends: Watch For These in 2019

Digital Marketing Trends: What to Look For in 2019 There are a lot of changes that have been witnessed in the digital marketing world. These are things that are associated with PPC, SEO, social media, as well as content marketing....

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Mobile Marketing Isn’t Just a Mobile-Responsive Website!

There are many possibilities when you talk about mobile marketing. These possibilities keep on growing every single day. Technology has developed very rapidly and so has techniques. Mobile is also changing as well and the change is very fast. When...

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Capitalize on Video in Your Marketing Mix

Every brand needs a video marketing strategy. This is an idea that has been around for a long time. The only difference today is how important this has become. You need video marketing on every channel and platform, and...

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