STEP FOUR: YOUR IDENTITY SYSTEM The 'identity system' for your brand is the image you're conveying to your customers. Mostly, it entails the visual design elements that you use consistently in all of your marketing to convey your brand message....

STEP ONE: MARKET RESEARCH In order to speak well to your audience, you need to know them and understand them well. Branding happens inside their heads, so you need to know (to the best of your ability) what's going on...

Located in historic Albany, NY, the DMTG offices not only contain our lead department heads, but the office also houses our large training/conference room; equipped with multiple screens for presentations, the training facility is on the top floor of...

Positive Reviews Need Responses, Too: The Ultimate Cheat Sheet A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. Digitally, a business’s reputation is often controlled by customers using...

Outperform Big Brands With Content Marketing: Small Business Edition "Big brands have an advantage…they have the brand awareness, the huge audiences talking about them online, hundreds, of not thousands of reviews. How in the world can my small business compete?" Great...

Undeniable Tricks To Help You Manage and Benefit from Negative Reviews You’ve taken the (necessary) leap to jump feet first into the ocean of digital platforms, competitors, and customers. It is, after all, sink or swim when it comes to...

We have all been hearing about the 4 Ps of marketing, haven’t you? No? Well, as a reminder, the 4 Ps are: they are acronyms for Product, Place, Pricing and Promotion. These terms are referring to the biggest of the...

What Google Analytics Does for Marketers & Business Owners: An Introduction Google analytics is a service that is provided by Google and it reports and tracks website traffic. It is a freemium service. It operates within the Google marketing platform....

When you're talking to a potential marketing client or when strategizing a marketing campaign for a client, keep in mind a gigantic goal most (if not all) businesses have: ACQUIRE CUSTOMERS AND RETAIN CUSTOMERS The Attention Economy (the current state of...

CTR: What is Click Through Rate? The click through rate (CTR) tells you the percentage of people who click ads once they have spotted them. In order to know the rate, the number of clicks is divided by the total...