Apr
11
2019
Positive Reviews Need Responses, Too: The Ultimate Cheat Sheet A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. Digitally, a business’s reputation is often controlled by customers using...
Apr
11
2019
Outperform Big Brands With Content Marketing: Small Business Edition
"Big brands have an advantage…they have the brand awareness, the huge audiences talking about them online, hundreds, of not thousands of reviews. How in the world can my small business compete?"
Great...
Apr
11
2019
Undeniable Tricks To Help You Manage and Benefit from Negative Reviews
You’ve taken the (necessary) leap to jump feet first into the ocean of digital platforms, competitors, and customers. It is, after all, sink or swim when it comes to...
Mar
28
2019
We have all been hearing about the 4 Ps of marketing, haven’t you? No? Well, as a reminder, the 4 Ps are: they are acronyms for Product, Place, Pricing and Promotion. These terms are referring to the biggest of the...
Jan
14
2019
What Google Analytics Does for Marketers & Business Owners: An Introduction
Google analytics is a service that is provided by Google and it reports and tracks website traffic. It is a freemium service. It operates within the Google marketing platform....
Jan
14
2019
When you're talking to a potential marketing client or when strategizing a marketing campaign for a client, keep in mind a gigantic goal most (if not all) businesses have:
ACQUIRE CUSTOMERS AND RETAIN CUSTOMERS
The Attention Economy (the current state of...
Dec
05
2018
CTR: What is Click Through Rate? The click through rate (CTR) tells you the percentage of people who click ads once they have spotted them. In order to know the rate, the number of clicks is divided by the total...
Dec
05
2018
Digital Marketing Trends: What to Look For in 2019 There are a lot of changes that have been witnessed in the digital marketing world. These are things that are associated with PPC, SEO, social media, as well as content marketing....
Nov
07
2018
There are many possibilities when you talk about mobile marketing. These possibilities keep on growing every single day. Technology has developed very rapidly and so has techniques. Mobile is also changing as well and the change is very fast. When...
Nov
07
2018
Every brand needs a video marketing strategy. This is an idea that has been around for a long time. The only difference today is how important this has become. You need video marketing on every channel and platform, and...
