What Google Analytics Does for Marketers & Business Owners: An Introduction

What Google Analytics Does for Marketers & Business Owners: An Introduction Google analytics is a service that is provided by Google and it reports and tracks website traffic. It is a freemium service. It operates within the Google marketing platform....

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3 Areas to Acquire & Retain Customers: In the Age of the Attention Economy

When you're talking to a potential marketing client or when strategizing a marketing campaign for a client, keep in mind a gigantic goal most (if not all) businesses have: ACQUIRE CUSTOMERS AND RETAIN CUSTOMERS The Attention Economy (the current state of...

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Defining Terms: CTR: What is Click Through Rate?

CTR: What is Click Through Rate? The click through rate (CTR) tells you the percentage of people who click ads once they have spotted them. In order to know the rate, the number of clicks is divided by the total...

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Digital Marketing Trends: Watch For These in 2019

Digital Marketing Trends: What to Look For in 2019 There are a lot of changes that have been witnessed in the digital marketing world. These are things that are associated with PPC, SEO, social media, as well as content marketing....

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Mobile Marketing Isn’t Just a Mobile-Responsive Website!

There are many possibilities when you talk about mobile marketing. These possibilities keep on growing every single day. Technology has developed very rapidly and so has techniques. Mobile is also changing as well and the change is very fast. When...

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Capitalize on Video in Your Marketing Mix

Every brand needs a video marketing strategy. This is an idea that has been around for a long time. The only difference today is how important this has become. You need video marketing on every channel and platform, and...

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Let’s Get Social… Proof

What is Social Proof? Ever asked your friends their opinion on a product, store or restaurant before you went out and bought, visited or ate there? You’ve used social proof to determine your behavior. Social proof is a psychological phenomenon...

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Crazy about Content 101

At this point we’re all aware that we need content to build out a marketing strategy behind. Besides, without content, what good is the Internet? If you’re confused or unsure of how to create and develop content, don’t be....

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Free Invoicing Software for Small Business

Building your business can be hard work and we all no success is no accident. You need to consider early on is how you will not only invoice clients, but how you’ll maintain those records for bookkeeping and tax...

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Land of The Landing Pages: The Basics

In the world of digital marketing, a landing page is a page designed specifically for a marketing campaign. A potential client “lands” on the page from another source and is generally directed to take some sort of action. Generally speaking,...

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