Any great marketing firm or any great marketing pro will tell you that approaching a strategy and campaign requires addressing multiple channels. For example: Search Social Content Email Advertising To […]
Do These 3 Things and Not These 3 Things with Your Marketing Clients Take is from us, just from experience, there are certain things you should strongly consider doing with […]
Instead of reading about our experiences with humor in marketing, let’s look at some other industry pros and what they’ve said about this all-too-important and often over-looked digital marketing approach: […]
It’s no secret that video and video consumption is huge. The vast number of minutes of video being uploaded daily is astounding — and for good reason: people watch more […]
STEP FOUR: YOUR IDENTITY SYSTEM The ‘identity system’ for your brand is the image you’re conveying to your customers. Mostly, it entails the visual design elements that you use consistently […]
STEP ONE: MARKET RESEARCH In order to speak well to your audience, you need to know them and understand them well. Branding happens inside their heads, so you need to […]
Located in historic Albany, NY, the DMTG offices not only contain our lead department heads, but the office also houses our large training/conference room; equipped with multiple screens for presentations, […]
Positive Reviews Need Responses, Too: The Ultimate Cheat Sheet A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. […]
Outperform Big Brands With Content Marketing: Small Business Edition “Big brands have an advantage…they have the brand awareness, the huge audiences talking about them online, hundreds, of not thousands of […]
Undeniable Tricks To Help You Manage and Benefit from Negative Reviews You’ve taken the (necessary) leap to jump feet first into the ocean of digital platforms, competitors, and customers. It […]