Any great marketing firm or any great marketing pro will tell you that approaching a strategy and campaign requires addressing multiple channels. For example: Search Social Content Email Advertising To magnify this point, let’s quickly consider traditional marketing and advertising...

Do These 3 Things and Not These 3 Things with Your Marketing Clients Take is from us, just from experience, there are certain things you should strongly consider doing with you clients in order to keep them happy and the...

Instead of reading about our experiences with humor in marketing, let's look at some other industry pros and what they've said about this all-too-important and often over-looked digital marketing approach: Bryan Kramer has a great post on this subject...

It's no secret that video and video consumption is huge. The vast number of minutes of video being uploaded daily is astounding -- and for good reason: people watch more video today than even 3 years ago. And, with...

STEP FOUR: YOUR IDENTITY SYSTEM The 'identity system' for your brand is the image you're conveying to your customers. Mostly, it entails the visual design elements that you use consistently in all of your marketing to convey your brand message....

STEP ONE: MARKET RESEARCH In order to speak well to your audience, you need to know them and understand them well. Branding happens inside their heads, so you need to know (to the best of your ability) what's going on...

Located in historic Albany, NY, the DMTG offices not only contain our lead department heads, but the office also houses our large training/conference room; equipped with multiple screens for presentations, the training facility is on the top floor of...

Positive Reviews Need Responses, Too: The Ultimate Cheat Sheet A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. Digitally, a business’s reputation is often controlled by customers using...

Outperform Big Brands With Content Marketing: Small Business Edition "Big brands have an advantage…they have the brand awareness, the huge audiences talking about them online, hundreds, of not thousands of reviews. How in the world can my small business compete?" Great...

Undeniable Tricks To Help You Manage and Benefit from Negative Reviews You’ve taken the (necessary) leap to jump feet first into the ocean of digital platforms, competitors, and customers. It is, after all, sink or swim when it comes to...