Branding 101: Designing Your Brand Part 2

STEP TWO: TRULY DEFINE YOUR BRAND Armed with a profile that describes your ideal customer, it's time to define your brand. Defining your brand means clarifying exactly what it stands for. This is what you want the customer to think...

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Outperform Big Brands With Content Marketing: Small Business Edition

Outperform Big Brands With Content Marketing: Small Business Edition "Big brands have an advantage…they have the brand awareness, the huge audiences talking about them online, hundreds, of not thousands of reviews. How in the world can my small business compete?" Great...

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What Is Digital Marketing Training?

What Is Digital Marketing Training? This is a loaded question and the answer depends on the level of experience one has and/or what the individual's goals are. For example, a small business owner may be looking for some digital marketing training...

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What Google Analytics Does for Marketers & Business Owners: An Introduction

What Google Analytics Does for Marketers & Business Owners: An Introduction Google analytics is a service that is provided by Google and it reports and tracks website traffic. It is a freemium service. It operates within the Google marketing platform....

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The Ultimate List of Digital Marketing Blogs for 2019 (Edition #1)

The Ultimate List of Digital Marketing Blogs for 2019 (Edition #1) Digital marketing blogs may be running rampant online, but the trustworthy blogs are critical. Want to stay relevant? Read. Read a lot. In digital marketing, if you don’t learn,...

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