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Top 5 Marketing and Business Podcasts To Listen To Right Now

Want to thrive in the business and marketing world? We all do. Regardless of what you focus on, what your vertical is, or maybe you are a full-stack agency owner, there are a number of stellar business and marketing podcasts that everyone and anyone can learn from. Here are 5 of our top favorites:

1. Marketing Over Coffee

Site: https://www.marketingovercoffee.com
John Wall: Speaks, writes and practices at the intersection of marketing, sales, and technology.
Chris Penn: Labeled a visionary in new media with an intuitive sense for how marketing and community outreach should be done, Mr. Penn is co-founder of the groundbreaking PodCamp New Media Community unConference, and co-host of the Marketing Over Coffee marketing podcast.

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2. Social Media Marketing Podcast

Site: https://www.socialmediaexaminer.com/shows/
In this show, you’ll discover success stories and expert interviews from leading social media marketing pros in a weekly 45-minute podcast. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing.

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3. Marketing School

Site: https://www.singlegrain.com/marketing-school-podcast/
Unconventional Marketing Wisdom with Neil Patel & Eric Siu.

4. Hack the Entrepreneur

Site: https://hacktheentrepreneur.com
None of us are born as entrepreneurs, we are simply driven to it.

If you have ever had that feeling in the pit of your stomach — a pang that tells you are meant to do something bigger, more meaningful, and all yours — you are an entrepreneur.

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5. Hustle & Flowchart

Site: https://evergreenprofits.com/category/the-podcast/
Because we’re “so many goals, so little time” kind of guys, we decided to take a leap into a platform that would allow us a broader reach while consuming less of our time. Yep, we took our show onto the internet superhighway, and we haven’t looked back since. Now we’re truly seeing how broad our reach can be while designing a workday with our goals and priorities dictating our schedules.

Branding 101: Designing Your Brand Part 2

STEP TWO: TRULY DEFINE YOUR BRAND

Armed with a profile that describes your ideal customer, it’s time to define your brand. Defining your brand means clarifying exactly what it stands for.

This is what you want the customer to think when they encounter your brand. It could be a unique service, a better speed or price, higher quality, a product made just for their lifestyle, innovation, reliability, or anything else you want to be synonymous with your brand.

Remember that your brand can’t be all things to all people and in fact it shouldn’t be. It should deliver a clear message that resonates with your target market.

To define your brand, you need to come up with a unique value proposition. Your UVP is the promise you make to your customers. It’s a statement that’s as short as possible but includes exactly what makes you unique and tells people why they should buy from you.
You can’t expect someone to interact with your brand if you haven’t defined it clearly for them.

If you’ve conducted research well and heard from a large sample the reasons why they buy from you, this may not be hard to do.

There may be one particular benefit that you hear over and over from satisfied customers.

If not, it takes some brainstorming. Start by brainstorming with your team, considering the natural strengths of your products or services. You’re looking for one particular, natural strength that’s highly valuable to your customers and sets you apart from other similar companies.

Here are some questions to help you in your brainstorming:

• What do you do?

• What do you really do (in other words, what is the benefit to your customers)?

• What makes you different?

• What do you do better than the competition?

• Are there parts of the market you speak to but that your competitors don’t? Or are there parts of the market you’d like to speak to that they don’t?

• What do your customers or clients think about you?

• What are the goals of your business?

The second question above may be a bit confusing, so let me illustrate with an example. Let’s say you’re a car company that produces luxury sports cars. What you do is build high quality cars that are stylish and appeal to moderately wealthy customers. But what you really do might be something like offer freedom or make customers feel younger. Maybe you unlock the wild side within every suit-and-tie executive.

A restaurant may brand itself as a fun place that brings the family together. A gadget maker’s gadgets might put their users in touch with the entire world. Brands communicate benefits to customers, not so much what the product actually does.

Your brand is only as good as its perception. And you shape that.

Again, it may help to look at the competition in order to discover what your best qualities for your customers are.

Once you’ve identified the natural strengths that make your company unique and offer the benefits your customers are looking for, write it out in a simple statement. This is the basis of every decision you’ll make about your brand from here on.

Did You Miss It?

Part 1: Designing Your Brand

Outperform Big Brands With Content Marketing: Small Business Edition

“Big brands have an advantage…they have the brand awareness, the huge audiences talking about them online, hundreds, of not thousands of reviews. How in the world can my small business compete?”

Great question young marketing grasshopper. Let’s master this concept, shall we?

mastering content marketing

Let us ask you a question:

Why do avid cyclists go to smaller specialty bike shops instead of a big box store that offers bikes?

Simple: Because of the level of knowledge and expertise that the smaller shop offers is something that cannot be easily replicated by the bigger box/brand stores.

content marketing is like riding a bike

Publishing valuable content will lead consumers to discover your business and product offerings as they search for solutions to the problem they are facing. By making content available to consumers, your business will communicate an awareness of consumer needs, humanizing your brand with a personality that is friendly and helpful, as well as creating the opportunity for customers to form a relationship with you.

Content Marketing Breeds Brand Equity

Content that is relevant to the needs of consumers and offers them a valuable solution establishes your business as a thought leader in your industry, which helps build a trusting relationship with consumers. Attaining this level of credibility will lead consumers to prefer your goods and services over alternative solutions, since they are aware of the unique value proposition offered by your business: that you are the knowledgeable experts in your field.

The Speciality Bike Shop (above) is an example similar to how content marketing can work to increase thought leadership and brand equity for your business. By sharing your expertise in the form of content (with consistency, frequency, and recency), you will easily boost your credibility with customers. They know that they can come to you for solid advice because you have provided them with relevant, helpful information in the past.

Content marketing, also referred to as inbound marketing, involves the creation and distribution of relevant content that provides value to your business’s target audience. Content marketing can be shared with consumers in numerous forms: infographics, ebooks, white papers, case studies, how-to guides, etc. The main purpose of content marketing is to offer consumers value by presenting a solution to their needs, thus influencing the buying cycle.

Effective Long-term Results With Stellar Content

If the content your business releases is designed to be a mix of time-sensitive and evergreen pieces, your business’s content library will still be relevant to consumers as time passes. High-traffic content will also improve search engine rankings, and the consistent release of content can serve as a continuous source of interested consumers.

Content Marketing: The Main Sell

Content marketing is an effective strategy to interact with consumers and introduce them to your business’s brand. By providing consumers with value before they even visit your store, you are building positive relationships and connections to your brand, resulting in long-lasting customer loyalty and brand equity for your business.

What Is Digital Marketing Training?

This is a loaded question and the answer depends on the level of experience one has and/or what the individual’s goals are.

For example, a small business owner may be looking for some digital marketing training and insight in order to compete better in their locality; or of that matter, a business owner with a business of practically any size might look to digital marketing training to become more competitive.

Then again, a professional marketer with experience in a discipline such as SEO, PPC, Social Media Marketing, etc. may want further training/education in their discipline or they may want to become a full-stack marketer.

College students in a marketing program may seek digital marketing training in order to augment their current studies.

What Is Digital Marketing Training at The Digital Marketing Training Group?

The answer to the original question means some of the above, in some respects, for for us, it’s that and so much more.

In fact, we don’t simply offer marketing training and/or educational classes and lessons.

Our digital marketing training program is designed so that you don’t have to have prior tech or marketing experience to run your own digital marketing business. In fact, after coming through our training, you simply find clients and our back office team can fulfill all of the marketing activities and campaigns for you — at a true wholesale cost.

In our training, we will go in depth regarding how to effectively do just that during our training program. You will then have two options to execute the work that needs to be done for your clients’ success. Either option provides all the heavy lifting; allowing you to focus on growing your business.

Option 1 for campaign fulfillment: Our In House White Label Team: Use our expert back-end white-label team which becomes an extension of your business; offering you true wholesale pricing and allowing you a 40% to 100% margin for profit. All the while, maintaining a competitive cost for your client.

Our expert, professional marketing geniuses will do all the work to generate measurable results for your clients under your company name while preserving your branding identity. With our white label in house team, your digital marketing business will be able to offer more value for less money, which is the perfect recipe to win business – time and time again.

Option 2 for campaign fulfillment: Our Hand Selected Vendor Market Place: We like you to have the most flexibility with your business so we have carefully assembled vendors from some of the nation’s top white label companies that specialize in various digital marketing products and services. We have negotiated special pricing so that if you choose to use any company in our marketplace, you will get the best wholesale pricing. The important thing to realize is that we give you options to get quality work done for your clients. And, you will actually meet some of these vendors in training.

Curious? Interested? Want to learn more? See our digital marketing training program overview and then give us a shout, we’d be happy to hop on a call with you TODAY (518-694-4044).

What Google Analytics Does for Marketers & Business Owners: An Introduction

Google analytics is a service that is provided by Google and it reports and tracks website traffic. It is a freemium service. It operates within the Google marketing platform. The service has been operational since the year 2005. There are many good things that Google analytics help marketers achieve. These include:

Getting to know customers

Google analytics gives marketers an opportunity to get to know their customers in a much deeper way. You can use tools that will help you analyze all the data that your business needs all in one place. When you understand the app and site users well, you will be able to evaluate how the marketing content you are giving performs. You can also evaluate the performance of the products.

analytics provides a complete picture of customer

Building a complete picture

With Google Analytics, you can understand how the people using the app and site are consuming the content provided. With such information, you can tell what is working for you and what is not. You can also see exactly how the audience is interacting with your app and site and what role is played by each channel. This is done by viewing dashboards and reports that are quite robust. It is even possible to connect the systems that can measure points of sale, CRM and all other kinds of touch points. This offers a complete view to the marketers.

data provides marketing insights

Getting insights from Google

Google has got very unique capabilities that help you to discover new things from the data that you already have. Such insights include things like who is likely to convert and who has a high potential for revenue.

When you have these insights, you can now turn them into results. The analytics are built in a way that they work with the products of the publisher and also Google’s advertising so that you get to reach the right audience. You can then connect analytics with Ad manager, Adsense, Google Ads, and display and video 360. With the analytics data that you already have, you can now create new lists that you can use to re-market. Accessing them becomes much easier with the tools available.

Use the data to your advantage

With Google analytics, you are in a position to make a quick analysis of the data. The user interface is very easy to use and you get reports that can be shared. You can process data and then share it in huge amounts within a very short while. You can also use configuration APIs to allow things to be flexible and totally programmatic. There is also technical support that is inbuilt and it delivers data that is accurate and secure across all the apps and sites that are connected to you while you still control all of them.

There are lots of ways in which analytics can help you convert your data into acumens. Getting a deeper understanding of these ways helps you get so much more from it. When you understand your audience, you can work on different things to make their experience more fulfilling and meaningful. When you uncover the details of your data, you can tap into the greatest modeling capabilities. With analytics, you get a chance to visualize, organize, and access your data in a way that meets all the needs of your business.

deeper understanding from google analytics

Integrations

Analytics are created in a way that it is able to work quite seamlessly with partner products and Google solutions. This means that you end up saving so much time and this in itself increases efficiency to a great extent.

Penetration

Google analytics stands as the greatest service on web analytics available on the internet today. It provides SKD that allows one to gather the usage of data from android and its apps. Since it is integrated with other resources, one is able to review different online campaigns by simply tracking the conversions and landing page quality. The goals can include file downloads, viewing a page, generating leads and even sales. The approach used by Google analytics shows a dashboard kind of data which is of a higher level even for casual users.
With analytics, you can easily identify any pages that perform poorly using techniques like funnel visualization. You can also identify exactly where your visitors are coming from and who is referring them. You get to see their position geographically speaking and how much time they spend on your website. There are other advanced features that include custom visitor segmentation. E-commerce reporting can actually help you to track all sales activities as well as performance. Such reports show metrics that relate to commerce, including revenue and on site transactions.

Real time analytics have been around for a couple of years and they enable you to see who is viewing your site at a particular time. It also comes with the website optimizer which is referred to as Google analytics content experiments. With the analysis available on Google analytics, you are in a position to understand how some component groups behave. When you have a marketing strategy that is successful, then you will benefit greatly as a marketer.

Technology

Google analytics has page tags referred to as tracking codes. This is a code that the owner of the website needs to add to their pages. These codes run in the browser as the client browses and if they have Java script enabled and then the data belonging to the visitor is collected and sent to the collection server provided by Google. It is the tracking code that loads a JavaScript file from the servers and then sets some variables connected to the users’ account number.

Google analytics on mobile

There is the mobile package from Google analytics that can be used on the mobile websites. The package has different server tracking codes which make use of ASP.NET, Java server pages, PHP, and Perl for language. There are also many programs included to filter ads as well as extensions. This means that some users cannot be tracked and therefore data collection is obscured. This is one of the limitations that you could face. There are many privacy networks that can be used to mask the location of a user, thereby giving geographical data that is incorrect.

The Ultimate List of Digital Marketing Blogs for 2019 (Edition #1)

Digital marketing blogs may be running rampant online, but the trustworthy blogs are critical. Want to stay relevant? Read. Read a lot. In digital marketing, if you don’t learn, you get left behind. No one wants that.

2019 List of Digital Marketing Blogs to Follow (Edition #1; January 2019):

Bite-sized lessons from Google (app)

https://www.yourprimer.com/

Think with Google

https://www.thinkwithgoogle.com/

Moz

https://moz.com/blog

Content Marketing Institute

https://contentmarketinginstitute.com/

Marketing Land

https://marketingland.com/

Econsultancy