We understand that when it comes to training and learning the ins-and-outs of effective digital marketing, you have many choices. The majority of them are online training, where we prefer and believe in the effectiveness of in-person-training.
As humans, we crave personal interaction. Virtual space is great and it has its place, but that type of communication isn’t as ‘instant’ as people think it is. It’s far more convenient than it is instant. While the technologies behind telecommunication have helped advance knowledge and learning, at its fundamental core, good education becomes great when it’s in person.
Here at DMTG, however, we go plenty of steps further — especially when it comes to ongoing support and mentorship. A major differentiator between the training at DMTG and elsewhere is how we are here after your training to help you along the way. And, ongoing support is one of those aspects of your investment in your new career that few other training choices provides — that is without an extra cost or investment.
Our Ongoing Support
Our support system is one of the most important factors why our graduates enjoy success after leaving our training facility. Our graduates enjoy one-on-one support and mentorship after training. Our support team essentially becomes an extension of your business.
Whether it’s a simple email or an in-depth conversation, our support staff will be there to help with any needs your business might have. Additionally, the training and education does not stop after your initial 5-day training.
We have dedicated staff whose only job is to continuously educate our graduates on changes in the market, and how to capitalize on those changes. Digital marketing strategies and platforms change frequently, and our team is ready to educate you on those changes. We routinely hold monthly education sessions, to keep you updated on the latest strategies and re-educating you on the topics we initially cover in our class, for the life of your business.
Want to love your job and get paid what you deserve? Well then, look no further. As you’ll see below in this digital marketing infographic (source), there’s a lot of room for quick growth. And remember, as with anything, what you put in, you get out!
Business owners today are just as savvy as their customers — they’re all online. Businesses need online marketing as an offensive marketing tool and as a defensive marketing tool (defensive because they’re competitors are reaping the benefits online).
How Do YOU Fit Into This Online Ecosystem?
It’s sort of simple — business owners are busy growing their businesses and adding value to their customers, but don’t have the time and know-how to implement working digital strategies. That’s where digital marketers come in; they’re skilled and knowledgeable about the how, what, when, where and why of online marketing tactics and strategies.
What Are We Talking About — What Do Businesses Need Online to be Successful?
→ Website Design and Development
→ Blog Development / Content Marketing
→ Graphic Design Branding (ex: logos, ad design, etc.)
→ Infographic Research, Design, & Promotion
→ Social Media Marketing Design and Launch
→ PR and Online Reviews)
Strategies & Tactics
→ Search engine optimization (SEO)
→ Content Creation & Marketing
→ Inbound Marketing
→ Social Media Marketing & Engagement
→ Pay-per-click (PPC/Adwords)
→ Display Advertising
→ Native advertising
→ Email Marketing
→ Online PR
→ Reputation Management
3 Reasons To Become A Digital Marketer:
1. Today, and moving forward, the demand for digital marketing experts is growing by leaps and bounds. There is no ceiling at the moment and the need for digital marketers only increases as new businesses launch.
Some estimates put business creation at approximately 543,000 new businesses get started each month.
2. Apart from being an agency owner, you have vast choices for which area to focus on, giving you multiple career choices under the main umbrella of ‘digital marketer’.
3. The salaries for digital marketers are consistently growing as each year passes. By 2014, salaries in the digital marketing field had grown faster than the previous 5 years. An SEO Specialist with only 3 years experience could expect a $70,000 salary depending on experience and successes. Owning an entire agency would mean that you could far exceed this salary and be well on your way to financial independence in a short time.
Image Source: Moz
The world of digital marketing is a $700 billion dollar industry, and is growing exponentially every year. The reason for this is that advertising and maintaining a strong presence on the internet are vital for every business no matter what the size of the company or industry.
As a graduate of our digital marketing training program, you will be able to offer every digital marketing service to businesses including but not limited to: SEO or Search Engine Optimization, Pay Per Click or AdWords Advertising, Lead Generation, Social Media Advertising, Link Building, Website Creation and Hosting, Analytics and Call Tracking, Digital Networking, Content Creation and Marketing, Reputation Management, Direct Mail Advertising, Email Marketing, and more. Digital marketing has become a staple for businesses to establish a strong presence, engage with their customers, and compete in today’s economy. Learn more now!
Creating a career in digital marketing is not for the faint of heart. But if you are willing to put in the work, get the skills and make connections, working in a mainly online world definitely has its perks. Carving your niche in the digital field takes time and persistence. You might have to get creative about finding opportunities for new skills and for reaching out to possible employers. Still, where there is a will, there is a way, and in digital marketing, you can create your own way.
If you are drawn to digital because it is dynamic and exciting, that is awesome. But if you are seeking a job in online marketing because you want a lucrative salary, flexible work schedule and the possibility of working in your pajamas, there is nothing wrong with that, either.
We’ve gathered this collection of tips and advice from other professionals about how to make your mark in the digital universe. They know what they are talking about, so start working on these skills today.
1. Do Your Homework
Whether you are seeking a full-time position or just a three-month contract job, you have to do research about your potential employer before you submit an application or attend an interview. Even if you already have a small foothold in the industry, you need more than that to make a good first impression.
Only apply for jobs where the skillset matches yours. You will only aggravate hiring managers and yourself by continuing to apply for jobs when you don’t meet the minimum skill or years of experience requirements. Research the company to see if it is one you even want to work for. Perhaps the business manufactures products you don’t believe in or doesn’t have priorities you agree with. By knowing the ethos of the company, you are better equipped to speak to that aspect in your cover letter.
If you get an interview, you need to be prepared. Learn the names of the company’s key projects. Memorize the names of the main executives. Figure out want the job entails and then be ready with questions about your potential duties. Look to see if the employer is active in social media. If it is, subscribe to all of its feeds.
2. Don’t Quit Learning
You cannot underestimate the importance of self-education in the digital marketing field. Because software, technology and platforms change all the time, you have to be prepared to keep up with all of them. Many people with a career in digital complain that just when it seems they have mastered a program, a new one comes along that shakes the industry, and the learning process begins all over again. This is just a fact in the business, so get used to it.
One of the great things about working online is that there is a huge number of opportunities to learn there. When you take the time to seek out lessons, you establish yourself as someone who understands the importance of staying abreast of new trends and tricks. This trait is well respected among digital professionals.
Better yet, you can establish yourself as an innovator if you are aware of what is on the leading edge of the industry. It’s not necessary to have mastered all the new tech just yet. Simply by knowing what’s possible, you can set yourself apart from other digital marketers.
3. Create the Brand of You
Every wise digital marketing professional strives to make their mark. How do you do that? By creating an identity that sets you apart from every other worker in your office. Take opportunities to establish you personal “brand.” Maybe you are the woman who wears red and orange on Friday. Perhaps you are the dude who always orders birthday cakes for office celebrations. These may seem like small roles, but they stand out in the minds of your bosses and coworkers.
You want to establish visibility and respect in the digital industry, but you have to do it in a careful and consistent way. Honestly, it can take quite a bit of dedication to keep pushing your persona out there. But eventually, people will notice and your mark will be made. Then, when there is a position to fill and the boss is looking around for candidates, your face will be top of mind.
Don’t shy away from any change to put yourself out there. Attend networking events. Hand out – and gather – business cards. Follow up with coffee dates. The timid don’t do very well in digital marketing. Remember that in a way, you are a product. The only person who can sell you effectively is you. Do not miss out on your chance to shine and make a name for yourself.
4. Be a Problem Solver
If you are the type of person who needs a boss to give instruction before you can take action, digital marketing is not for you. This field requires workers who are self-starters with a knack for solving problems. You want to always stay one step ahead or at the very least anticipate potential hurdles so that you can plan for them in advance.
Employers value workers who have their own ideas, plans for achieving goals and a process for tracking progress. It shows them that you are thinking about the big picture in addition to the smaller pieces of the project. If you end up being a team leader, be careful about how you direct others. Focus on constructive feedback and proactive teamwork instead of micromanaging every element. You want everyone on your team to say you are a strong leader, and you want your bosses to notice it, too.
When your boss finally moves up in the corporate hierarchy, you will be poised to fill his or her role if you have established yourself as a self-directed creative who can get things done and solve problems. What better way to show the company you that are indispensable?
5. Find Ways to Apply Your Skills
The best way to stay current, in addition to constantly learning, is to try out new skills in real life. Even if you are just doing experiments with new techniques, you will absorb and master them more quickly if you try them instead of just reading about them. Don’t be afraid to get things wrong. After all, you are just trying things out in a low-stakes way. No client is going to get angry that your revolutionary analytics approach didn’t get the return you were going for.
In addition, don’t be afraid to talk to other professionals about what they think is new in digital marketing. They may have some insights you hadn’t thought of, and that will give you a new angle to try the next time you are working on building skills. Once you have a good handle on a concept, give it a trial run and ask a trusted friend to evaluate the results. Having outside input can only make you better as you try to get better in your field.
Don’t forget that having extra hands-on experience, even if it wasn’t paid work, may be the trait that sets you apart from your competitors. That will make you more memorable to potential clients or employers. Consider volunteering to help a non-profit organization that you believe in to boost their digital presence. Or, create your own blog and use it to run analytics experiments.
The demand for well-trained, energetic and creative digital professionals will only be going up in the coming years. If you establish your own personal brand, keep learning new skills and apply your talents in a tangible way, you will already be ahead of the game in the world of digital marketing. There are plenty of pluses involved in digital work, and if you want to take advantage of them, you need to be a problem-solving go-getter with your eye on the prize.
We are the Digital Marketing Training Group. With over 75 years of combined digital marketing experience, we have been providing a recipe for success to people who want to run their own businesses in a multi-billion dollar industry that is growing year after year.