STEP FOUR: YOUR IDENTITY SYSTEM The 'identity system' for your brand is the image you're conveying to your customers. Mostly, it entails the visual design elements that you use consistently in all of your marketing to convey your brand message....

STEP THREE: DESIGN & DEFINE YOUR LOGO There are many ways you'll communicate your brand to your customers, but one of the most powerful and important is your logo. Your logo is your calling card. It's instantly recognizable and as...

STEP TWO: TRULY DEFINE YOUR BRAND Armed with a profile that describes your ideal customer, it's time to define your brand. Defining your brand means clarifying exactly what it stands for. This is what you want the customer to think...

STEP ONE: MARKET RESEARCH In order to speak well to your audience, you need to know them and understand them well. Branding happens inside their heads, so you need to know (to the best of your ability) what's going on...

A brand is a perceived image that provokes an emotional response. It's hard to define because it's intangible. The brand is the image attached to a name, design, symbol, or some other feature of a company's product. Here's a better...

Undeniable Tricks To Help You Manage and Benefit from Negative Reviews You’ve taken the (necessary) leap to jump feet first into the ocean of digital platforms, competitors, and customers. It is, after all, sink or swim when it comes to...

What’s in a name? Few things are more important that what you call your digital marketing agency. Your agency's name will set the tone for your objectives and company culture, as well as prospects expectations. Here at DMTG, we...

Wouldn't it be nice if you could become an authority in your niche overnight and 'leapfrog' the competition? If you could skip the normal need to gradually climb the ranks and instead go straight to the top as a...

If you are trying to build a personal brand in order to build trust and authority in your niche, then one vital strategy is to try and get to a point where your visitors feel as though they know...

We can get an idea of what a brand is by looking at the multiple different aspects that combine to create said brand(s). In this case, we're mainly focusing on how to create a brand online, so we'll look predominantly...