Branding Archives | Digital Marketing Training Group

Branding 101: Designing Your Brand Part 4

STEP FOUR: YOUR IDENTITY SYSTEM The ‘identity system’ for your brand is the image you’re conveying to your customers. Mostly, it entails the visual design elements that you use consistently […]

designing a logo

Branding 101: Designing Your Brand Part 3

STEP THREE: DESIGN & DEFINE YOUR LOGO There are many ways you’ll communicate your brand to your customers, but one of the most powerful and important is your logo. Your […]

Branding 101: Designing Your Brand Part 2

STEP TWO: TRULY DEFINE YOUR BRAND Armed with a profile that describes your ideal customer, it’s time to define your brand. Defining your brand means clarifying exactly what it stands […]

Branding 101: Designing Your Brand Part 1

STEP ONE: MARKET RESEARCH In order to speak well to your audience, you need to know them and understand them well. Branding happens inside their heads, so you need to […]

Branding 101: An Introduction for New Marketers

A brand is a perceived image that provokes an emotional response. It’s hard to define because it’s intangible. The brand is the image attached to a name, design, symbol, or […]

Undeniable Tricks To Help You Manage and Benefit from Negative Reviews

Undeniable Tricks To Help You Manage and Benefit from Negative Reviews You’ve taken the (necessary) leap to jump feet first into the ocean of digital platforms, competitors, and customers. It […]

Naming Your Digital Marketing Agency

What’s in a name? Few things are more important that what you call your digital marketing agency. Your agency’s name will set the tone for your objectives and company culture, […]

Growing Brand Awareness Via Better Networking

Wouldn’t it be nice if you could become an authority in your niche overnight and ‘leapfrog’ the competition? If you could skip the normal need to gradually climb the ranks […]

Help Your Customers Get to Know Your Personal Brand

If you are trying to build a personal brand in order to build trust and authority in your niche, then one vital strategy is to try and get to a […]

What Aspects Make a Brand, Well, a BRAND?

We can get an idea of what a brand is by looking at the multiple different aspects that combine to create said brand(s). In this case, we’re mainly focusing on […]