STEP FOUR: YOUR IDENTITY SYSTEM The ‘identity system’ for your brand is the image you’re conveying to your customers. Mostly, it entails the visual design elements that you use consistently […]
STEP THREE: DESIGN & DEFINE YOUR LOGO There are many ways you’ll communicate your brand to your customers, but one of the most powerful and important is your logo. Your […]
STEP TWO: TRULY DEFINE YOUR BRAND Armed with a profile that describes your ideal customer, it’s time to define your brand. Defining your brand means clarifying exactly what it stands […]
STEP ONE: MARKET RESEARCH In order to speak well to your audience, you need to know them and understand them well. Branding happens inside their heads, so you need to […]
A brand is a perceived image that provokes an emotional response. It’s hard to define because it’s intangible. The brand is the image attached to a name, design, symbol, or […]
Undeniable Tricks To Help You Manage and Benefit from Negative Reviews You’ve taken the (necessary) leap to jump feet first into the ocean of digital platforms, competitors, and customers. It […]
What’s in a name? Few things are more important that what you call your digital marketing agency. Your agency’s name will set the tone for your objectives and company culture, […]
Wouldn’t it be nice if you could become an authority in your niche overnight and ‘leapfrog’ the competition? If you could skip the normal need to gradually climb the ranks […]
If you are trying to build a personal brand in order to build trust and authority in your niche, then one vital strategy is to try and get to a […]
We can get an idea of what a brand is by looking at the multiple different aspects that combine to create said brand(s). In this case, we’re mainly focusing on […]