What Google Analytics Does for Marketers & Business Owners: An Introduction Google analytics is a service that is provided by Google and it reports and tracks website traffic. It is a freemium service. It operates within the Google marketing platform....

You monitor your website’s analytics, but the real problem is now what do you do with the data? Follow this three-step plan to make the most of your site’s analytics. Define the Audience Need(s) People buy a specific product or service because...