Our grads already know the huge value of digital, with many of them closing deals within the first month of finishing our training. But for those interested in our training who may still be on the fence, this is incredibly compelling news. The profits are there for the taking, but now that digital marketing spends have outpaced traditional, those profits and profit margins are primed to grow even more.
If you haven’t yet gone through training, be sure to check the Program Overview, but also see our page on The Money You Can Earn. When you’re ready, head over to our Contact Page in inquire about a quick phone call with our Enrollment Specialist, Eric.
According to eMarketer’s latest forecast, U.S. digital ad spend in 2019 will now surpass all traditional advertising for the first time, growing to $129.3 billion this year, according to eMarketer’s latest forecast.
From the eMarketer article:
Digital Ad Spending 2019
- Total digital ad spending in the US will grow 19% to $129.34 billion this year.
- That’s 54.2% of estimated total US ad spending.
- Mobile will continue its dominance, accounting for more than two-thirds of digital ad spending, at $87.06 billion this year.
Not surprisingly, most of the digital ad money is going to Google and Facebook. However, eMarketer says Google’s share of the market will actually decline, from 38.2 percent last year to 37.2 percent this year, and Facebook’s share will only grow slightly, from 21.8 percent to 22.1 percent.
CTR: What is Click Through Rate?
The click through rate (CTR) tells you the percentage of people who click ads once they have spotted them. In order to know the rate, the number of clicks is divided by the total impressions that the ad received.
Click through rate is a very important and crucial metric that has to be watched closely.
CTR can tell you a lot about the effectiveness of a campaign that you are running. A high CTR indicates that the ad copy (as well as the imagery if applicable) is actually resonating well with your audience. When a CTR is high, it shows that the people you targeted with an ad are indeed engaging with the ad (‘clicking it’). It also means that the benefits, products, or services that you offered were appealing and the copy provided was also convincing enough for the visitor to click the ad and land on your landing page. This, in turn, led to more people visiting the landing page after being exposed to the ad. A high CTR is goal with your campaign.
When the CTR is low, it means that the ad and/or ad copy was not really a good match for the audience that was targeted — or, the value proposition is below average. If you try to test an ad and realize that the rate low, you should work on new copy as the ad you’re running is not performing well.