Aug
20
2019
It's no secret that video and video consumption is huge. The vast number of minutes of video being uploaded daily is astounding -- and for good reason: people watch more video today than even 3 years ago.
And, with...
Aug
20
2019
In case you haven't seen it yet, we recently produced a promo video highlighting our Support Team. The team, consisting of 2 lead point people, helps manage the flow of incoming questions and needs from our past attendees (our...
Aug
09
2019
STEP FOUR: YOUR IDENTITY SYSTEM
The 'identity system' for your brand is the image you're conveying to your customers. Mostly, it entails the visual design elements that you use consistently in all of your marketing to convey your brand message....
Aug
08
2019
STEP THREE: DESIGN & DEFINE YOUR LOGO
There are many ways you'll communicate your brand to your customers, but one of the most powerful and important is your logo. Your logo is your calling card. It's instantly recognizable and as...
Aug
07
2019
STEP TWO: TRULY DEFINE YOUR BRAND
Armed with a profile that describes your ideal customer, it's time to define your brand. Defining your brand means clarifying exactly what it stands for.
This is what you want the customer to think...
Aug
06
2019
STEP ONE: MARKET RESEARCH
In order to speak well to your audience, you need to know them and understand them well. Branding happens inside their heads, so you need to know (to the best of your ability) what's going on...
Aug
05
2019
A brand is a perceived image that provokes an emotional response. It's hard to define because it's intangible. The brand is the image attached to a name, design, symbol, or some other feature of a company's product.
Here's a better...
Aug
01
2019
In our training class we hammer home the idea that it’s important to be able to help a business owner know exactly how important it is to be truly competitive online.
Apart from digital advertising spends surpassing traditional advertising spends...
Jul
23
2019
Located in historic Albany, NY, the DMTG offices not only contain our lead department heads, but the office also houses our large training/conference room; equipped with multiple screens for presentations, the training facility is on the top floor of...
Jul
19
2019
Many of our recent grads had requested a former attendee stop in to class to speak to how he is finding success with prospecting, pitching, and closing client campaigns.
In order to fulfill that request, we called one of our...