In Business? Don’t Ignore Instagram

Some powerful Instagram marketing tips for success Instagram growth has been phenomenal since its inception; it has grown to be the essential place for people to share photos. Today Instagram boasts over 800 million active users a month. The number...

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Creating Magnetic Content Based on Audience Type

Introduction Creating content that will capture the attention of people in a short period of time You may have great content on your web pages, but perhaps at the same time, few, if any, get to see it. This is quite...

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Score More Marketing Wins with Linkedin

LinkedIn can be a great help if you want to have strategic partnerships, create brand awareness, and generate leads. The platform is a great way in which your brand can connect to millions of professionals that are located in...

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Social Media Marketing Might Not Be the Conversion Machine You Think It Is

Social Media Marketing Might Not Be the Conversion Machine You Think It Is: Google Analytics defines a conversion as "the completion of an activity that is important to the success of your business, such as a completed sign up for your email...

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What Google Analytics Does for Marketers & Business Owners: An Introduction

What Google Analytics Does for Marketers & Business Owners: An Introduction Google analytics is a service that is provided by Google and it reports and tracks website traffic. It is a freemium service. It operates within the Google marketing platform....

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The Ultimate List of Digital Marketing Blogs for 2019 (Edition #1)

The Ultimate List of Digital Marketing Blogs for 2019 (Edition #1) Digital marketing blogs may be running rampant online, but the trustworthy blogs are critical. Want to stay relevant? Read. Read a lot. In digital marketing, if you don’t learn,...

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3 Areas to Acquire & Retain Customers: In the Age of the Attention Economy

When you're talking to a potential marketing client or when strategizing a marketing campaign for a client, keep in mind a gigantic goal most (if not all) businesses have: ACQUIRE CUSTOMERS AND RETAIN CUSTOMERS The Attention Economy (the current state of...

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Content Marketing Isn’t Simply Creating Content for the Sake of Creating Content!

When you have a well-thought-out strategy for content marketing that is designed for success, you can expect benefits that can change your business completely. Good Content Has Purpose First, you need to come up with content that is purposeful. When you...

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Defining Terms: CTR: What is Click Through Rate?

CTR: What is Click Through Rate? The click through rate (CTR) tells you the percentage of people who click ads once they have spotted them. In order to know the rate, the number of clicks is divided by the total...

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Digital Marketing Trends: Watch For These in 2019

Digital Marketing Trends: What to Look For in 2019 There are a lot of changes that have been witnessed in the digital marketing world. These are things that are associated with PPC, SEO, social media, as well as content marketing....

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