Nothing great ever comes without change! We know that and we’re sure you do to.
As we’ve grown over the years, it was inevitable that we would outgrow our previous space and the time finally has come to say goodbye to the old and HELLO to the the new! (We’re only about 2 blocks from where we were).
Please note our new physical location address (yes, our training facility is even bigger and better than before!):
66 South Pearl Street
Albany, NY 12207
We’ll be launching new agencies from the above location starting this month, July 2020.
What Are Some Examples of After-Training Deliverables?
You might already know that after training and after we launch your business with you, we provide ongoing training, education, and support at no additional cost. And, clearly there’s always more to learn, share, and include in your agency’s repertoire of knowledge and deliverables.
We are always adding more and improving on what is already working. A couple of examples include:
A Grad-only eBook: Simplify
This eBook is hot off the presses. It went out to all of our grads and it is chock-full of additional ways to simplify the often-confusing digital marketing topics that are discussed with business owners during the sales process.
An Updated Proposal Template (completely editable and shareable online (‘in the cloud)).
Not only did we solve a common problem (varying versions of MS Word and/or formatting issues when sharing between Mac & PC), we added a comprehensive addendum: case studies, design examples, team accomplishments, and more).
We would be honored to share the same with you after we help you launch your own lucrative digital agency (with our team doing all the hard marketing work for you and your clients!). Take a moment and fill out our no-obligation, no hard sell contact form. Our VP of Enrollment, Eric, would be happy to speak with your personally and answer every question and more!
Get started right here. We’ll see you in class!
Are There Enough Potential Clients in the U.S. for My Agency to Be Financially Successful?
Absolutely. We’ve broken out the number of potential clients/businesses (in the United States) that a marketing agency could prospect, pitch, and sell working campaigns to:
QUESTION: How Many Small Businesses Need Marketing in the U.S.?
Current research suggests that 50% of small businesses in the U.S. lack a working marketing plan.
QUESTION: How Many Small Businesses Are There in the U.S.?
There are roughly 30.2 million small businesses in the U.S. (they account for 99% of all businesses in the U.S.
QUESTION: If 50% of those small businesses lack a working marketing plan, how many target businesses is that?
The above stats result in about 15.1 million small businesses that need digital marketing services.
QUESTION: How many marketing and advertising agencies are in the U.S.?
Some estimates put the number of marketing/advertising agencies at about 17,000.
QUESTION: How many target small businesses does that mean for each agency?
If we do some math and divide the number of small businesses lacking a working marketing plan by the number of agencies, we get roughly 888 viable target businesses and campaigns.
QUESTION: Does that mean the other 50% of businesses don’t need marketing?
Absolutely not. Just because the other 15.1 million businesses have some sort of marketing plan, that stat does not account for poorly implemented campaigns or campaigns that have gaps that an agency can fill.
QUESTION: What does all of this mean?
Simply put, there is almost an endless supply of small businesses to approach and pitch marketing and advertising services in order to grow and sustain an agency.
Need a quick definition for common digital marketing services and terms? We have what you’re looking for. See our quick reference guide to digital marketing services and terms:
Website: A document of group of documents that are accessible on the World Wide Web.
Web Development: Broadly refers to the tasks associated with developing websites for hosting via intranet or internet. The web development process includes web design, web content development, client-side/server-side scripting and network security configuration, among other tasks.
SEM (Search Engine Marketing): a term that can apply to either (1.) Any digital marketing that involves the use of a search engine, or
(2.) Only paid digital marketing that involves a search engine, ie: PPC (pay-per-click). There is not an industry standard as to which definition is correct, however the latter is most commonly used.
SEO (Search Engine Optimization): the process of improving a website’s performance and positioning in organic search engine results through a variety of methodologies including content production or improvement, technical and code improvement, and link acquisition.
PPC / Pay-Per-Click: An online advertising model in which advertisers are charged for their ad once it is clicked. The PPC model is commonly associated with search engine and social media advertising like Google Adwords and Facebook Ads.
Content Marketing: a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Email Marketing: The use of email with the goal of acquiring sales, customers, retaining customers, or any other type of conversion.
Social media marketing (SMM): the techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around:
- Establishing a social media presence on major platforms
- Creating shareable content and advertorials
- Cultivating customer feedback throughout the campaign through surveys and contests
- Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness.
Conversion: The completion of a predefined goal. This is often used to track the number of site visitors that have been “converted” into paying customers, though sales are not always chosen as the metric. Other common goals are newsletter subscriptions and downloads of content from the website.
Branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets.
We have some seats left for our February 2020 digital marketing training classes. We’d be honored if you’d join us.
Our February class runs the 3rd through the 7th. If you haven’t yet spoken with Eric, our V.P. of Enrollment, we suggest you give him a call. In the meantime, here’s a quick run down of the training week:
Monday | February 3rd:
Introductions, How You’ll Profit, How All of Us Are Already Marketers, & More
Tuesday | February 4th:
EDUCATE AND INVOLVE
Dive deep into each of the Solutions/Services that businesses utilize to grow their businesses online
Wednesday | February 5th:
MIRRORING & SALES ROLE PLAY
Work with our Support Team (don’t forget, full support is included for the life of your business) and learn the processes of prospecting, proposals, and pitching (and of course, closing)
Thursday | February 6th:
CONNECT THE DOTS
How to grow and scale your business, strategic partnerships, networking, prospecting for low-hanging fruit, financing, merchant accounts
Friday | February 7th:
Extended Q&A, Recap & Summaries, Wholesale Pricing, Next Steps, & More
We’ll save a seat for you! Hope to meet you in person and introduce you to personal freedom and business growth and ownership!
We are humbled by the fact that these two entrepreneurs chose DMTG to steer the ship when it comes to helping them launch their business.
We’re launching 2 new digital agencies with these two gentlemen. They listened intently in class, asked smart questions, and finished class more eager than when the arrived Monday morning.
A key element to both of their stories is the fact that neither of them had prior digital marketing training.
Congratulations guys — we’re looking forward to getting started with you this week!
Those who strive to increase their knowledge and self-educate on a regular basis tend to be more successful with prospecting, pitching clients, and closing deals.
And those who seek to increase their knowledge in the digital marketing industry also tend to have more confidence in themselves and that shows when dealing with potential clients during the sales process.
We’ve assembled a short list of powerful marketing books that are must-haves for 2020:
The Practice of Management, by Peter Drucker
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life by Oliver Luckett and Michael J. Casey
The Definitive Guide to Strategic Content Marketing : Perspectives, Issues, Challenges and Solutions – Lazar Dzamic & Justin Kirby
Content Marketing For Traffic And Sales: How To Use Direct Response Copywriting, For More Effective Content Marketing – Daniel Daines-Hutt
The Choice Factory: 25 Behavioural Biases That Influence What We Buy – Richard Shotton
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer – Revised & Updated – Marcus Sheridan
This is Marketing: You Can’t be Seen Until You Learn to See, by Seth Godin
Today we wrap up our first 5-day digital marketing training for 2020.
We’re excited to see where our graduates take their digital marketing agencies as they embark on a new journey and chapter of their lives as business owners.
This group is poised to enter a lucrative industry; where what you put in — you get out. Hard work, especially as a startup will drive success, but our team in the background is ready to do the heavy lifting of the marketing work. Let’s give these guys a high five and a pat on the back for a job well done!
It’s not often that we post about dollar amounts, but a few people who are interested in our program happened to ask (late last week) this very question!
We quickly crunched some weekly numbers and it turns out that in one single week of December 2019, our strategy and support team assembled a number of proposals that would account for roughly $2,000,000 worth of marketing campaigns for our grads that brought in new potential clients that week.
Not too shabby.
Interested in joining the many who capitalize on our strategists, support team, and our entire marketing team? Check out our upcoming training schedule and find the perfect month for you to join us in person so we can launch a new digital marketing agency business just for you.