Defining Terms: CTR: What is Click Through Rate?

CTR: What is Click Through Rate? The click through rate (CTR) tells you the percentage of people who click ads once they have spotted them. In order to know the rate, the number of clicks is divided by the total...

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Digital Marketing Trends: Watch For These in 2019

Digital Marketing Trends: What to Look For in 2019 There are a lot of changes that have been witnessed in the digital marketing world. These are things that are associated with PPC, SEO, social media, as well as content marketing....

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Marketing Director, Joe Schaefer, Interview with RankWatch

Apart from running the daily activities here at DMTG, Marketing Director and Lead Instructor, Joe Schaefer makes a strong effort to stay current with the latest trends in digital marketing. SEO (search engine optimization) is no exception. Joe also...

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Mobile Marketing Isn’t Just a Mobile-Responsive Website!

There are many possibilities when you talk about mobile marketing. These possibilities keep on growing every single day. Technology has developed very rapidly and so has techniques. Mobile is also changing as well and the change is very fast. When...

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Capitalize on Video in Your Marketing Mix

Every brand needs a video marketing strategy. This is an idea that has been around for a long time. The only difference today is how important this has become. You need video marketing on every channel and platform, and...

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Make the Best of Anchor Text for Better Usability (and SEO)

Every website hopes to drive traffic; but not just traffic, the right traffic. But once your audience is on the the site, how do you make the experience worthy of their time? Certainly, a great user experience is important,...

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October 2018 Class Recap: A Testimonial

Meet Mark G. from California. Mark brought a guest and on the last day of training, Mark was kind enough to leave us a 'testimonial' of sorts; below is the message we got from Mark. Thanks Mark! We are...

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Ready to Launch Your Lucrative Future?

In our classes, we teach a lot about the need for diverse content. In fact, even though you may have a single audience that is looking for your product/service, among that same crowd are different content needs and preferences....

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Off The Record: An Informal Conversation with DMTG’s Marketing Director, Joe Schaefer

Off The Record: DMTG’s Marketing Director, Joe Schaefer Cassie Barnes is a college student about to embark on a career in digital PR. Cassie reached out to Digital Marketing Training Group’s Marketing Director and Lead Instructor, Joe Schaefer, for a...

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CAN-SPAM isn’t Something you Want to Eat

What is CAN-SPAM and why does it matter to your business? Sending email campaigns or newsletters to your audience? Thinking about it?  The CAN-SPAM act is something you need to keep in mind. You may think of the internet as...

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