STEP FOUR: YOUR IDENTITY SYSTEM The 'identity system' for your brand is the image you're conveying to your customers. Mostly, it entails the visual design elements that you use consistently in all of your marketing to convey your brand message....

STEP THREE: DESIGN & DEFINE YOUR LOGO There are many ways you'll communicate your brand to your customers, but one of the most powerful and important is your logo. Your logo is your calling card. It's instantly recognizable and as...

STEP TWO: TRULY DEFINE YOUR BRAND Armed with a profile that describes your ideal customer, it's time to define your brand. Defining your brand means clarifying exactly what it stands for. This is what you want the customer to think...

STEP ONE: MARKET RESEARCH In order to speak well to your audience, you need to know them and understand them well. Branding happens inside their heads, so you need to know (to the best of your ability) what's going on...

A brand is a perceived image that provokes an emotional response. It's hard to define because it's intangible. The brand is the image attached to a name, design, symbol, or some other feature of a company's product. Here's a better...

In our training class we hammer home the idea that it’s important to be able to help a business owner know exactly how important it is to be truly competitive online. Apart from digital advertising spends surpassing traditional advertising spends...

Located in historic Albany, NY, the DMTG offices not only contain our lead department heads, but the office also houses our large training/conference room; equipped with multiple screens for presentations, the training facility is on the top floor of...

Many of our recent grads had requested a former attendee stop in to class to speak to how he is finding success with prospecting, pitching, and closing client campaigns. In order to fulfill that request, we called one of our...

Guide to SEO Must-Haves: Rank Higher & Convert More Customers Search engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t, users would no longer rely...

Paid Facebook Posts Guide: Because Facebook Is ‘Pay to Play’ for Businesses So, you’ve got your Facebook Business page setup and you’re posting regularly. You’ve even got some likes and shares. That’s great! But why stop there? With over 1.80+ billion...