Are There Enough Potential Clients in the U.S. for My Agency to Be Financially Successful?

Absolutely. We’ve broken out the number of potential clients/businesses (in the United States) that a marketing agency could prospect, pitch, and sell working campaigns to:

QUESTION: How Many Small Businesses Need Marketing in the U.S.?

Current research suggests that 50% of small businesses in the U.S. lack a working marketing plan.

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QUESTION: How Many Small Businesses Are There in the U.S.?

There are roughly 30.2 million small businesses in the U.S. (they account for 99% of all businesses in the U.S.

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QUESTION: If 50% of those small businesses lack a working marketing plan, how many target businesses is that?

The above stats result in about 15.1 million small businesses that need digital marketing services.

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QUESTION: How many marketing and advertising agencies are in the U.S.?

Some estimates put the number of marketing/advertising agencies at about 17,000.

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QUESTION: How many target small businesses does that mean for each agency?

If we do some math and divide the number of small businesses lacking a working marketing plan by the number of agencies, we get roughly 888 viable target businesses and campaigns.

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QUESTION: Does that mean the other 50% of businesses don’t need marketing?

Absolutely not. Just because the other 15.1 million businesses have some sort of marketing plan, that stat does not account for poorly implemented campaigns or campaigns that have gaps that an agency can fill.

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QUESTION: What does all of this mean?

Simply put, there is almost an endless supply of small businesses to approach and pitch marketing and advertising services in order to grow and sustain an agency.

Joe Schaefer

Marketing Director at Digital Marketing Training Group

Joe Schaefer is the Marketing Director at Digital Marketing Training Group. Digital Marketing Training Group offers a business opportunity for entrepreneurs that launches a fully-functioning digital marketing agency with full support and a team of white label, professional marketers who perform the heavy-lifting when it comes to implementing modern, forward-thinking, working digital marketing strategies. Apart from being simply the Marketing Director, Joe Schaefer is also the lead instructor of the 5-day, in-person digital marketing training that precedes the launch of an individual's digital agency.