Those who strive to increase their knowledge and self-educate on a regular basis tend to be more successful with prospecting, pitching clients, and closing deals.
And those who seek to increase their knowledge in the digital marketing industry also tend to have more confidence in themselves and that shows when dealing with potential clients during the sales process.
We’ve assembled a short list of powerful marketing books that are must-haves for 2020:
The Practice of Management, by Peter Drucker
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life by Oliver Luckett and Michael J. Casey
The Definitive Guide to Strategic Content Marketing : Perspectives, Issues, Challenges and Solutions – Lazar Dzamic & Justin Kirby
Content Marketing For Traffic And Sales: How To Use Direct Response Copywriting, For More Effective Content Marketing – Daniel Daines-Hutt
The Choice Factory: 25 Behavioural Biases That Influence What We Buy – Richard Shotton
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer – Revised & Updated – Marcus Sheridan
This is Marketing: You Can’t be Seen Until You Learn to See, by Seth Godin