Those who strive to increase their knowledge and self-educate on a regular basis tend to be more successful with prospecting, pitching clients, and closing deals.

And those who seek to increase their knowledge in the digital marketing industry also tend to have more confidence in themselves and that shows when dealing with potential clients during the sales process.

We’ve assembled a short list of powerful marketing books that are must-haves for 2020:


The Practice of Management, by Peter Drucker


The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life by Oliver Luckett and Michael J. Casey


The Definitive Guide to Strategic Content Marketing : Perspectives, Issues, Challenges and Solutions – Lazar Dzamic & Justin Kirby


Content Marketing For Traffic And Sales: How To Use Direct Response Copywriting, For More Effective Content Marketing – Daniel Daines-Hutt


The Choice Factory: 25 Behavioural Biases That Influence What We Buy – Richard Shotton


They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer – Revised & Updated – Marcus Sheridan


This is Marketing: You Can’t be Seen Until You Learn to See, by Seth Godin

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Joe Schaefer
Marketing Director at Digital Marketing Training Group
Joe Schaefer is the Marketing Director at Digital Marketing Training Group. Digital Marketing Training Group offers a business opportunity for entrepreneurs that launches a fully-functioning digital marketing agency with full support and a team of white label, professional marketers who perform the heavy-lifting when it comes to implementing modern, forward-thinking, working digital marketing strategies. Apart from being simply the Marketing Director, Joe Schaefer is also the lead instructor of the 5-day, in-person digital marketing training that precedes the launch of an individual's digital agency.