Digital Marketing Glossary | A Quick Reference

Digital Marketing Glossary | A Quick Reference

Need a quick definition for common digital marketing services and terms? We have what you’re looking for. See our quick reference guide to digital marketing services and terms:

Website: A document of group of documents that are accessible on the World Wide Web.

Web Development: Broadly refers to the tasks associated with developing websites for hosting via intranet or internet. The web development process includes web design, web content development, client-side/server-side scripting and network security configuration, among other tasks.

SEM (Search Engine Marketing): a term that can apply to either (1.) Any digital marketing that involves the use of a search engine, or

(2.) Only paid digital marketing that involves a search engine, ie: PPC (pay-per-click). There is not an industry standard as to which definition is correct, however the latter is most commonly used.

SEO (Search Engine Optimization): the process of improving a website’s performance and positioning in organic search engine results through a variety of methodologies including content production or improvement, technical and code improvement, and link acquisition.

PPC / Pay-Per-Click: An online advertising model in which advertisers are charged for their ad once it is clicked. The PPC model is commonly associated with search engine and social media advertising like Google Adwords and Facebook Ads.

Content Marketing: a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Email Marketing: The use of email with the goal of acquiring sales, customers, retaining customers, or any other type of conversion.

Social media marketing (SMM): the techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around:

  • Establishing a social media presence on major platforms
  • Creating shareable content and advertorials
  • Cultivating customer feedback throughout the campaign through surveys and contests
  • Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness.

Conversion: The completion of a predefined goal. This is often used to track the number of site visitors that have been “converted” into paying customers, though sales are not always chosen as the metric. Other common goals are newsletter subscriptions and downloads of content from the website.

Branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets.

Digital Marketing Training | February 2020

Digital Marketing Training | February 2020

We have some seats left for our February 2020 digital marketing training classes. We’d be honored if you’d join us.

Our February class runs the 3rd through the 7th. If you haven’t yet spoken with Eric, our V.P. of Enrollment, we suggest you give him a call. In the meantime, here’s a quick run down of the training week:

Monday | February 3rd:

Introductions, How You’ll Profit, How All of Us Are Already Marketers, & More

Tuesday | February 4th:

Dive deep into each of the Solutions/Services that businesses utilize to grow their businesses online

Wednesday | February 5th:

Work with our Support Team (don’t forget, full support is included for the life of your business) and learn the processes of prospecting, proposals, and pitching (and of course, closing)

Thursday | February 6th:

How to grow and scale your business, strategic partnerships, networking, prospecting for low-hanging fruit, financing, merchant accounts

Friday | February 7th:

Extended Q&A, Recap & Summaries, Wholesale Pricing, Next Steps, & More

We’ll save a seat for you! Hope to meet you in person and introduce you to personal freedom and business growth and ownership!

January 2020 Digital Marketing Training

January 2020 Digital Marketing Training

We are humbled by the fact that these two entrepreneurs chose DMTG to steer the ship when it comes to helping them launch their business.

We’re launching 2 new digital agencies with these two gentlemen. They listened intently in class, asked smart questions, and finished class more eager than when the arrived Monday morning.

A key element to both of their stories is the fact that neither of them had prior digital marketing training.

Congratulations guys — we’re looking forward to getting started with you this week!

Marketing Books 2020: Suggested Reading

Marketing Books 2020: Suggested Reading

Those who strive to increase their knowledge and self-educate on a regular basis tend to be more successful with prospecting, pitching clients, and closing deals.

And those who seek to increase their knowledge in the digital marketing industry also tend to have more confidence in themselves and that shows when dealing with potential clients during the sales process.

We’ve assembled a short list of powerful marketing books that are must-haves for 2020:


The Practice of Management, by Peter Drucker


The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life by Oliver Luckett and Michael J. Casey


The Definitive Guide to Strategic Content Marketing : Perspectives, Issues, Challenges and Solutions – Lazar Dzamic & Justin Kirby


Content Marketing For Traffic And Sales: How To Use Direct Response Copywriting, For More Effective Content Marketing – Daniel Daines-Hutt


The Choice Factory: 25 Behavioural Biases That Influence What We Buy – Richard Shotton


They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer – Revised & Updated – Marcus Sheridan


This is Marketing: You Can’t be Seen Until You Learn to See, by Seth Godin

Congratulations to our January 2020 Class

Congratulations to our January 2020 Class

Today we wrap up our first 5-day digital marketing training for 2020.

We’re excited to see where our graduates take their digital marketing agencies as they embark on a new journey and chapter of their lives as business owners.

This group is poised to enter a lucrative industry; where what you put in — you get out. Hard work, especially as a startup will drive success, but our team in the background is ready to do the heavy lifting of the marketing work. Let’s give these guys a high five and a pat on the back for a job well done!