STEP TWO: TRULY DEFINE YOUR BRAND Armed with a profile that describes your ideal customer, it’s time to define your brand. Defining your brand means clarifying exactly what it stands […]
STEP ONE: MARKET RESEARCH In order to speak well to your audience, you need to know them and understand them well. Branding happens inside their heads, so you need to […]
A brand is a perceived image that provokes an emotional response. It’s hard to define because it’s intangible. The brand is the image attached to a name, design, symbol, or […]
In our training class we hammer home the idea that it’s important to be able to help a business owner know exactly how important it is to be truly competitive […]