Instead of reading about our experiences with humor in marketing, let’s look at some other industry pros and what they’ve said about this all-too-important and often over-looked digital marketing approach:
Bryan Kramer has a great post on this subject and he kicks it off with important stats:
“According to a recent marketing study by the textbook rental service Chegg, almost 80 % of college-age kids remembers ads that make them laugh. And this phenomenon is not limited to just millennials, as Nielsen recently ranked some of the most memorable Super Bowls in the past four years.” See Bryan’s post right here.
Steve Olenski’s post in Forbes reminds us that:
“Humor breaks down walls, shows personality a.k.a. shows a brand’s human side.”
Emily Gaudette references Dr. James Barry, a humorist, professor at Nova Southeastern University by writing:
“Barry told me that infusing content with humor has a lot of potential for B2C and B2B companies alike, provided that they avoid re-inventing the wheel. “Seriously, humor works very well in B2B spaces,” he said. “As long as the creator knows exactly what type of humor strategy they’re using. Why wouldn’t CEOs want to be entertained? They’re just like anyone else.””
See the above post on Contently.
Do we practice what we preach? Well, we try! We have a handful of humor-based videos that promote our digital marketing training program that we would love to get your feedback on — check them out below:
Be Your Own Boss – Digital Marketing Training Classes
Digital Marketing Training – Be Your Own Boss (Isn’t It Time?)
Digital Marketing Training – Don’t Be Ned
Well, did we at least make you chuckle? Break a smile? How will you use humor in your marketing efforts?