According to Hubspot and many of their sources, search engine optimization as a means of driving inbound visitors is just as valuable today as ever.
Below are 3 undeniable statistics that point to Organic SEO being a necessary tool in the overall marketing toolbox for marketers, but more importantly for businesses that have a presence online.
Google is responsible for 94% of total organic traffic. (Web Presence Solutions, 2017) (Source: https://www.hubspot.com/marketing-statistics)
70-80% of search engine users are only focusing on the organic results. (MarTech, 2018) (Source: https://www.hubspot.com/marketing-statistics)
Organic SEO is about 5.66 times better than paid search ads. (New Media Campaigns, 2018) (Source: https://www.hubspot.com/marketing-statistics)