Branding 101: Designing Your Brand Part 4

STEP FOUR: YOUR IDENTITY SYSTEM The 'identity system' for your brand is the image you're conveying to your customers. Mostly, it entails the visual design elements that you use consistently in all of your marketing to convey your brand message....

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Branding 101: Designing Your Brand Part 3

STEP THREE: DESIGN & DEFINE YOUR LOGO There are many ways you'll communicate your brand to your customers, but one of the most powerful and important is your logo. Your logo is your calling card. It's instantly recognizable and as...

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Branding 101: Designing Your Brand Part 2

STEP TWO: TRULY DEFINE YOUR BRAND Armed with a profile that describes your ideal customer, it's time to define your brand. Defining your brand means clarifying exactly what it stands for. This is what you want the customer to think...

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Branding 101: Designing Your Brand Part 1

STEP ONE: MARKET RESEARCH In order to speak well to your audience, you need to know them and understand them well. Branding happens inside their heads, so you need to know (to the best of your ability) what's going on...

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Branding 101: An Introduction for New Marketers

A brand is a perceived image that provokes an emotional response. It's hard to define because it's intangible. The brand is the image attached to a name, design, symbol, or some other feature of a company's product. Here's a better...

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Storytelling and Sales: Apples to Apples?

In our training class we hammer home the idea that it’s important to be able to help a business owner know exactly how important it is to be truly competitive online. Apart from digital advertising spends surpassing traditional advertising spends...

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