U.S. Digital Marketing Spend Beats Traditional For The First Time in 2019
Our grads already know the huge value of digital, with many of them closing deals within the first month of finishing our training. But for those interested in our training who may still be on the fence, this is incredibly compelling news. The profits are there for the taking, but now that digital marketing spends have outpaced traditional, those profits and profit margins are primed to grow even more.
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According to eMarketer’s latest forecast, U.S. digital ad spend in 2019 will now surpass all traditional advertising for the first time, growing to $129.3 billion this year, according to eMarketer’s latest forecast.
From the eMarketer article:
Digital Ad Spending 2019
- Total digital ad spending in the US will grow 19% to $129.34 billion this year.
- That’s 54.2% of estimated total US ad spending.
- Mobile will continue its dominance, accounting for more than two-thirds of digital ad spending, at $87.06 billion this year.
Not surprisingly, most of the digital ad money is going to Google and Facebook. However, eMarketer says Google’s share of the market will actually decline, from 38.2 percent last year to 37.2 percent this year, and Facebook’s share will only grow slightly, from 21.8 percent to 22.1 percent.