In Business? Don’t Ignore Instagram

Some powerful Instagram marketing tips for success

Instagram growth has been phenomenal since its inception; it has grown to be the essential place for people to share photos. Today Instagram boasts over 800 million active users a month. The number of photos posted every day is north of 60 million and the number of likes on a daily basis is 1.6 billion. 

The site also has a large subset of influencers on the platform — many with a massive number of followers. If you play your cards right, you can also turn into an influential brand on Instagram. You just need to post the right type of content to ensure your relevance among your current followers; while you also attract new followers. 

The problem is knowing what kinds of posts will resonate the best among your growing audience.

Get a business profile – Do it ASAP

Make sure you have a Business Account on Instagram before you start laying down your marketing plans for Instagram. If you already have a personal account, it is very easy to switch to a business account. You just need to go to your account settings and change it there. 

There are a lot of benefits of having a business account compared to having a personal account on Instagram. For starters, your followers can just click on the contact button and they will be able to contact you right from the Instagram page exactly like they can on your website. 

If you have a business profile, it will allow your creation and publication of Instagram advertisements without having to use advertising tools from Facebook. You will also get access to the analytics tools of Instagram, which are called insights, which will provide you statistics about the number of impressions and the reach of your posts. 

Now, once you have unlocked the free benefits that you get because you now have a business profile, you need to use them in tracking metrics and understanding your audience.

Use the free Instagram tools

The business profiles that you have on Instagram are not different from the business profiles on Facebook. If you start using insights, you will be able to see statistics like engagement data, impressions and more.

You will able to get a better handle on the demographics related to your followers by breaking it down on the basis of gender, location, age and most active times. Insights are just not about general things. You can get very specific details on the posts you have made for the week and you will be able to see the number of impressions that occurred during that time period (as well as your top posts). 

Put out product teasers – urge them to buy

How would you feel about being able to sell more of your products and services merely by posting product teasers? 

With Instagram, you can. Instagram is a wonderful place to be advertising your products on. Now don’t get too pushy or your followers will drop. Posts with product teasers are merely a way of speaking about your service or product and create excitement without coming out looking as if you are trying too hard to sell. 

When you start with teasing people about the services and products that they may be interested in, and you do not push them too much into buying something, they are more likely to end up buying something.

Even if they will not buy, they will at least be engaging with your posts, they may comment on it, or share it with a friend. So, don’t shy away from showing off your products or posting photos of your products.

Bringing it all together

Instagram has become a dominant force in the world of social media.

Try to find partners with influence who have a wider reach inside your industry. They will have followers who will trust the recommendations coming from them. Leverage the power hidden in the content generated by users by reposting photos that the customers are sharing. 

Every month or every week, pick a photo that goes with the message of your brand and share it. Finally, ensure that you are tracking the correct metrics to keep an eye on how your marketing efforts on Instagram are doing. Always have a close tracking on the engagement rate, the growth rate of followers and the click through rate on your URLs.

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