Creating Magnetic Content Based on Audience Type


Creating content that will capture the attention of people in a short period of time

You may have great content on your web pages, but perhaps at the same time, few, if any, get to see it. This is quite pointless as the content will be of no value if no one gets to consume the content — but startups, entrepreneurs, and even small business owners have one thing in common — that is the scarcity of time. 

If you fall in this category, then you may realize that you may not have any time to concentrate on white papers, videos, blogs, as well as other content types. Remember, having great content ends up increasing your traffic, authority, and trust —  and in turn, conversion rates.

You should apply some strategies that can help you to have a connection with readers so that they can remain engaged and encourage them to share your content with others. Having some working strategies allows you to know where you stand and exactly what needs to be done so that you can be more successful with your content efforts. 

Know Your Audience

You need to think about your target audience. What makes them tick?

When you are dealing with formal papers such as press releases and white papers, then you may apply third person style of writing so it may be more effective.

You should always strive to offer people the right kind of information — based on their needs, goals, and intent. It is also important to inform them exactly how the information can be used to their advantage (think: benefits). Conversions are usually much easier to achieve when you appeal to people on a ‘value-based’ perspective — don’t be the ‘barking dog’ and yell from the rooftops about how great your products and services are.

Time Is Of The Essence

Time must always be respected. You cannot know the situation of each and every reader who visits your site — but one thing is for sure, consuming your content has to be worth the readers’ time. Create shorter, more concise paragraphs and use subheadings to keep them intrigued — while the content is ‘scannable’. Stick to a particular topic and stay on task — avoid being lofty. If you stray, not many people will not stick around, won’t convert, and they quite possibly won’t be as willing to return to consume new content.

Your Header Matters!

You need to take your time on the header. This should be compelling, but also be a great summary of what to expect in the paragraphs that follow. Don’t use misleading headlines — use headlines that are not meant to be click bait.

A magnetic header can improve time on page, share rates, and traffic in general.

Use Images

You should add meaningful photos and graphics to your content. on your website. A well-done video can add a great deal of value to your content. 

There are many tools that can be utilized online today so that you can come up with a better design, video, and image that will help you keep the audience occupied. Even when you are adding videos and photos, you have to ensure that they are related to the messaging in your content. Don’t simply add image content for the sake of doing so — each image (just like each word) should add to the conversation, not distract from it. E

Great Content Isn’t Easy!

The hardest part is creating content that people can actually relate to. It needs to be relevant at all times; otherwise, people will simply lose interest before you capture their attention fully.

After creating content that you feel is worth attention, you need to let people know about it. You should promote yourself in every platform that is available to you (but platforms that make sense to your desired audience).

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Joe Schaefer
Marketing Director at Digital Marketing Training Group
Joe Schaefer is the Marketing Director at Digital Marketing Training Group. Digital Marketing Training Group offers a business opportunity for entrepreneurs that launches a fully-functioning digital marketing agency with full support and a team of white label, professional marketers who perform the heavy-lifting when it comes to implementing modern, forward-thinking, working digital marketing strategies. Apart from being simply the Marketing Director, Joe Schaefer is also the lead instructor of the 5-day, in-person digital marketing training that precedes the launch of an individual's digital agency.