U.S. Digital Marketing Spend Beats Traditional For The First Time in 2019

U.S. Digital Marketing Spend Beats Traditional For The First Time in 2019

Our grads already know the huge value of digital, with many of them closing deals within the first month of finishing our training. But for those interested in our training who may still be on the fence, this is incredibly compelling news. The profits are there for the taking, but now that digital marketing spends have outpaced traditional, those profits and profit margins are primed to grow even more.

If you haven’t yet gone through training, be sure to check the Program Overview, but also see our page on The Money You Can Earn. When you’re ready, head over to our Contact Page in inquire about a quick phone call with our Enrollment Specialist, Eric.

According to eMarketer’s latest forecast, U.S. digital ad spend in 2019 will now surpass all traditional advertising for the first time, growing to $129.3 billion this year, according to eMarketer’s latest forecast.

From the eMarketer article:

Digital Ad Spending 2019

  • Total digital ad spending in the US will grow 19% to $129.34 billion this year.
  • That’s 54.2% of estimated total US ad spending.
  • Mobile will continue its dominance, accounting for more than two-thirds of digital ad spending, at $87.06 billion this year.

From TechCrunch:

Not surprisingly, most of the digital ad money is going to Google and Facebook. However, eMarketer says Google’s share of the market will actually decline, from 38.2 percent last year to 37.2 percent this year, and Facebook’s share will only grow slightly, from 21.8 percent to 22.1 percent.

In Business? Don’t Ignore Instagram

In Business? Don’t Ignore Instagram

Some powerful Instagram marketing tips for success

Instagram growth has been phenomenal since its inception; it has grown to be the essential place for people to share photos. Today Instagram boasts over 800 million active users a month. The number of photos posted every day is north of 60 million and the number of likes on a daily basis is 1.6 billion. 

The site also has a large subset of influencers on the platform — many with a massive number of followers. If you play your cards right, you can also turn into an influential brand on Instagram. You just need to post the right type of content to ensure your relevance among your current followers; while you also attract new followers. 

The problem is knowing what kinds of posts will resonate the best among your growing audience.

Get a business profile – Do it ASAP

Make sure you have a Business Account on Instagram before you start laying down your marketing plans for Instagram. If you already have a personal account, it is very easy to switch to a business account. You just need to go to your account settings and change it there. 

There are a lot of benefits of having a business account compared to having a personal account on Instagram. For starters, your followers can just click on the contact button and they will be able to contact you right from the Instagram page exactly like they can on your website. 

If you have a business profile, it will allow your creation and publication of Instagram advertisements without having to use advertising tools from Facebook. You will also get access to the analytics tools of Instagram, which are called insights, which will provide you statistics about the number of impressions and the reach of your posts. 

Now, once you have unlocked the free benefits that you get because you now have a business profile, you need to use them in tracking metrics and understanding your audience.

Use the free Instagram tools

The business profiles that you have on Instagram are not different from the business profiles on Facebook. If you start using insights, you will be able to see statistics like engagement data, impressions and more.

You will able to get a better handle on the demographics related to your followers by breaking it down on the basis of gender, location, age and most active times. Insights are just not about general things. You can get very specific details on the posts you have made for the week and you will be able to see the number of impressions that occurred during that time period (as well as your top posts). 

Put out product teasers – urge them to buy

How would you feel about being able to sell more of your products and services merely by posting product teasers? 

With Instagram, you can. Instagram is a wonderful place to be advertising your products on. Now don’t get too pushy or your followers will drop. Posts with product teasers are merely a way of speaking about your service or product and create excitement without coming out looking as if you are trying too hard to sell. 

When you start with teasing people about the services and products that they may be interested in, and you do not push them too much into buying something, they are more likely to end up buying something.

Even if they will not buy, they will at least be engaging with your posts, they may comment on it, or share it with a friend. So, don’t shy away from showing off your products or posting photos of your products.

Bringing it all together

Instagram has become a dominant force in the world of social media.

Try to find partners with influence who have a wider reach inside your industry. They will have followers who will trust the recommendations coming from them. Leverage the power hidden in the content generated by users by reposting photos that the customers are sharing. 

Every month or every week, pick a photo that goes with the message of your brand and share it. Finally, ensure that you are tracking the correct metrics to keep an eye on how your marketing efforts on Instagram are doing. Always have a close tracking on the engagement rate, the growth rate of followers and the click through rate on your URLs.

Creating Magnetic Content Based on Audience Type

Creating Magnetic Content Based on Audience Type


Creating content that will capture the attention of people in a short period of time

You may have great content on your web pages, but perhaps at the same time, few, if any, get to see it. This is quite pointless as the content will be of no value if no one gets to consume the content — but startups, entrepreneurs, and even small business owners have one thing in common — that is the scarcity of time. 

If you fall in this category, then you may realize that you may not have any time to concentrate on white papers, videos, blogs, as well as other content types. Remember, having great content ends up increasing your traffic, authority, and trust —  and in turn, conversion rates.

You should apply some strategies that can help you to have a connection with readers so that they can remain engaged and encourage them to share your content with others. Having some working strategies allows you to know where you stand and exactly what needs to be done so that you can be more successful with your content efforts. 

Know Your Audience

You need to think about your target audience. What makes them tick?

When you are dealing with formal papers such as press releases and white papers, then you may apply third person style of writing so it may be more effective.

You should always strive to offer people the right kind of information — based on their needs, goals, and intent. It is also important to inform them exactly how the information can be used to their advantage (think: benefits). Conversions are usually much easier to achieve when you appeal to people on a ‘value-based’ perspective — don’t be the ‘barking dog’ and yell from the rooftops about how great your products and services are.

Time Is Of The Essence

Time must always be respected. You cannot know the situation of each and every reader who visits your site — but one thing is for sure, consuming your content has to be worth the readers’ time. Create shorter, more concise paragraphs and use subheadings to keep them intrigued — while the content is ‘scannable’. Stick to a particular topic and stay on task — avoid being lofty. If you stray, not many people will not stick around, won’t convert, and they quite possibly won’t be as willing to return to consume new content.

Your Header Matters!

You need to take your time on the header. This should be compelling, but also be a great summary of what to expect in the paragraphs that follow. Don’t use misleading headlines — use headlines that are not meant to be click bait.

A magnetic header can improve time on page, share rates, and traffic in general.

Use Images

You should add meaningful photos and graphics to your content. on your website. A well-done video can add a great deal of value to your content. 

There are many tools that can be utilized online today so that you can come up with a better design, video, and image that will help you keep the audience occupied. Even when you are adding videos and photos, you have to ensure that they are related to the messaging in your content. Don’t simply add image content for the sake of doing so — each image (just like each word) should add to the conversation, not distract from it. E

Great Content Isn’t Easy!

The hardest part is creating content that people can actually relate to. It needs to be relevant at all times; otherwise, people will simply lose interest before you capture their attention fully.

After creating content that you feel is worth attention, you need to let people know about it. You should promote yourself in every platform that is available to you (but platforms that make sense to your desired audience).