LinkedIn can be a great help if you want to have strategic partnerships, create brand awareness, and generate leads. The platform is a great way in which your brand can connect to millions of professionals that are located in different parts of the world. The fact that it is a professional platform means that it can actually offer you great returns on the investment that you make. 

You should be ready to engage with people if you want to grow a business online. Knowing how to do it can mean the difference between failing and succeeding. We all aim at winning and even though there are some who are luckier than others, utilizing all the available tools can open you up to more possibility and ultimately success that we all yearn for. 

Your Linkedin profile

The profile is one of the most important things for any online account. This is what people look at when they want to find out more about you and your brand if it is a business account. In as much as you want to use LinkedIn to market your business, you will still need a personal account. Make sure that everyone else who is associated with the company also has a profile because at the end of the day, people will be dealing with you and your representatives. It helps when someone conducts a search and can find you. 

Your profile is what will give the target audience a first impression of you since you are not meeting in person. This is when they will ponder on the possibilities of conducting any business with you. In this area, you definitely have many chances to impress the viewers. Try to complete your profile as much as you can and then optimize it as time goes by. Give examples of your work; add achievements, and even new skills. 

You will also need a company page. Your company page needs careful creation. This is the face of the business and therefore it should offer your target audience the kind of content that will help them associate and understand your brand. It is a simple thing to do and it is actually free to create one on the platform. 

Define your goals and the audience

In marketing, you need to have a clear definition of what your goals are. The most common goals have to do with lead generation and brand awareness. When you know what it is you really want to achieve, then defining the audience becomes a walk in the park. You may be dealing in a particular product or service and you want to encourage pros in that particular field to try it. If they happen to use it, then you can be very certain that they will recommend the same to influencers and even their bosses in some cases. In such a case, you should target members that are within the niche that you are targeting. Look for titles that will get you the kind of audience that you really desire. 

On that same note, the company page has to be optimized, so that people can find it when they do a search. Optimize the page so that people can locate you regardless of whether they are on-site or off-site. The page can be SEO friendly and SEO principles can be applied here. Use keywords that represent what the company is and what it does. Many tools can help you find keywords that are relevant to you. 

Even away from LinkedIn, you need to share your page as much as you can. This helps you to boost the rank that you get in search results. Keep all the profiles updated. If you have workers, make sure that they add a link of your company page in their profiles. This encourages more traffic to your website where the audience can see more details about you and your brand. 

The content is always an important aspect in any marketing campaign. You should not work so hard to attract people to you only to disappoint them with poor content. Make your content good and relevant and this will definitely improve the search results and ranking that you receive. When you make any kind of update on the company page, ensure that the same appears on the public page. This is what allows Google to index it. When you have content, then followers actually engage with, you will end up ranking even higher in search results.

Company followers Linkedin

When you notice people following the company page, make sure that you add them. You usually get an update whenever someone starts to follow the company page. This is information that you can check within the LinkedIn feed. When you add the company followers, your updates will have an even better chance of being viewed and appreciated. 

To grow your list of followers, you should begin with the employees you already have. These persons are likely to believe in your brand. This makes them some of your most valuable advocates. When you have their loyalty, you will not have to ask them to share content with any other networks that they have.  

Apart from the workers, you need to promote the page away from the company. You could start by inviting customers as well as other partners who happen to be important to actually come and follow your page. You should also promote the page using blog posts, newsletters, and emails. Always ensure that you encourage anyone who is a potential lead to follow your page. 

Even on your website, you should have a follow button and make it easy to use. This allows the visitors to find the company page without searching. You can create a follow button using a plugin. 


If you take your business seriously, then you will also take marketing very seriously. More and more people are making use of social media platforms today and you should not be left behind. Technology is slowly, but surely, changing how we do things. Being in step with the latest trends and strategies can give you success that may have only been a dream. 

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Joe Schaefer
Marketing Director at Digital Marketing Training Group
Joe Schaefer is the Marketing Director at Digital Marketing Training Group. Digital Marketing Training Group offers a business opportunity for entrepreneurs that launches a fully-functioning digital marketing agency with full support and a team of white label, professional marketers who perform the heavy-lifting when it comes to implementing modern, forward-thinking, working digital marketing strategies. Apart from being simply the Marketing Director, Joe Schaefer is also the lead instructor of the 5-day, in-person digital marketing training that precedes the launch of an individual's digital agency.