LinkedIn can be a great help if you want to have strategic partnerships, create brand awareness, and generate leads. The platform is a great way in which your brand can connect to millions of professionals that are located in...

Social Media Marketing Might Not Be the Conversion Machine You Think It Is: Google Analytics defines a conversion as "the completion of an activity that is important to the success of your business, such as a completed sign up for your email...

What Google Analytics Does for Marketers & Business Owners: An Introduction Google analytics is a service that is provided by Google and it reports and tracks website traffic. It is a freemium service. It operates within the Google marketing platform....

The Ultimate List of Digital Marketing Blogs for 2019 (Edition #1) Digital marketing blogs may be running rampant online, but the trustworthy blogs are critical. Want to stay relevant? Read. Read a lot. In digital marketing, if you don’t learn,...

When you're talking to a potential marketing client or when strategizing a marketing campaign for a client, keep in mind a gigantic goal most (if not all) businesses have: ACQUIRE CUSTOMERS AND RETAIN CUSTOMERS The Attention Economy (the current state of...

When you have a well-thought-out strategy for content marketing that is designed for success, you can expect benefits that can change your business completely. Good Content Has Purpose First, you need to come up with content that is purposeful. When you...