CTR: What is Click Through Rate?
The click through rate (CTR) tells you the percentage of people who click ads once they have spotted them. In order to know the rate, the number of clicks is divided by the total impressions that the ad received.
Click through rate is a very important and crucial metric that has to be watched closely.
CTR can tell you a lot about the effectiveness of a campaign that you are running. A high CTR indicates that the ad copy (as well as the imagery if applicable) is actually resonating well with your audience. When a CTR is high, it shows that the people you targeted with an ad are indeed engaging with the ad (‘clicking it’). It also means that the benefits, products, or services that you offered were appealing and the copy provided was also convincing enough for the visitor to click the ad and land on your landing page. This, in turn, led to more people visiting the landing page after being exposed to the ad. A high CTR is goal with your campaign.
When the CTR is low, it means that the ad and/or ad copy was not really a good match for the audience that was targeted — or, the value proposition is below average. If you try to test an ad and realize that the rate low, you should work on new copy as the ad you’re running is not performing well.
Digital Marketing Trends: What to Look For in 2019
There are a lot of changes that have been witnessed in the digital marketing world. These are things that are associated with PPC, SEO, social media, as well as content marketing. There are times in the past when it was easy to dismiss things like visual search and artificial intelligence but that time has passed.
Today, there are many strategies and trends that are emerging in the digital marketing world and they keep on evolving with new technologies.
Key Digital Trends: 2019
It’s always important to appreciate that, in the digital world, things are dynamic. If you don’t stay in step with the changes, then you will not be relevant to the audience. As such, it is important for businesses to find out what is trending and what is no longer being used. When you know the strategies, you’ll be able to compete more effectively. You will also have a better chance of gaining more customers and retaining them.
Artificial Intelligence (AI)
Artificial intelligence is taking the world by storm and this is with a good reason. Artificial intelligence is able to analyze the different behaviors of the consumer as well as search patterns. AI can also utilize the data retrieved from different social platforms as well as blog posts so that businesses can understand just how their customers and the users engage with services and products.
AI also offers tips and information to the users by simply engaging them in more natural conversations. It is projected that a greater percentage of the customer service will be utilizing AI Chatbot technology. If your business adopts AI, it will be possible to save costs and also grow more rapidly.
This is the use of AI to automate the process of buying ads. This will allow you to target audiences in a more targeted, relevant manner. Programmatic bidding in the real time as well as auctions are good examples of the programmatic ad buying. This translates to higher conversion rates as well as lower cost of customer acquisition.
Chatbots are an effective part of marketing digitally. Chatbots are a technology that is AI-aided and makes use of instant messaging so that people can engage in real time; regardless of the time of day or night. Chatbots can help businesses save a lot of money each year — especially in the healthcare and banking industries.
There are customers who have a preference for chatbots because they tend to be more responsive. In such a case, you receive prompt answers. Chatbots are able to recall a customer’s entire history with ease and speed. A Chatbot does not lose its patience, either. These virtual assistants offer customer service that is another way to appeal to a customer base with varying needs and goals. Chatbots are able to meet the expectations of the customers and they can also handle repetitive tasks; allowing you to focus on other areas of growing and maintaining your business.
Anyone who wants to make it big in the coming year has to personalize their marketing. This means that you should personalize your emails, products, content, and so on. Data is usually readily available. You can access the purchase history of a consumer, their behavior, and even any links that have been clicked. This means that it is very easy to have custom content ready in the wings. Personalization is a great way in which customer relationships can be advanced with meaning.
The above trends and strategies should be monitored very closely in the coming year as they will mean a lot to online marketers and the businesses they work with. You need to have a well-thought-out strategy if you really want to stand out from the crowd. You should also look into influencer marketing, which is basically word of mouth from people who have a large following in your industry or niche.
You can also not ignore the social messaging apps. A lot of messages are sent every day on different platforms. Marketing where people are, is one of the best ways to get meaningful leads and conversions.