Mobile Marketing Isn’t Just a Mobile-Responsive Website!
There are many possibilities when you talk about mobile marketing. These possibilities keep on growing every single day. Technology has developed very rapidly and so has techniques. Mobile is also changing as well and the change is very fast.
When you are able to reach consumers using mobile devices, you can bring a lot of satisfaction especially when the message is right. The bottom line of many companies is bolstered. When you can adopt the best mobile marketing strategies, then you are definitely headed for great things ahead.
You should note that the expectations of the customers keep on rising every single day. It is the job of the marketer to exceed those expectations by offering the most personalized experience. There are different tips that can actually allow you to come up with the most engaging and personalized experience by making use of mobile marketing.
First tip: you should use indoor and outdoor location targeting together
This is a tip that most people would dismiss at first saying that it is rather an obvious one. Regardless of what anyone thinks, it is important to note that there is a grave mistake at play here. Most of the marketers often approach using mobile channels as just an outlet where they can have their messages as well as communications.
While it is true that marketers will definitely get a chance to communicate with the customers because of the fact that most mobile users have their phones with them most of the time, the thing that is missed is that the message is usually not connected to the right place at the right time.
Because of this, it is essential for the marketers to think about the location of the consumer to give a message that will definitely encourage them to actually engage and possibly make a purchase. When you make a consideration on the time of the day as well as the location, you can localize your offers as much as possible making them very highly targeted. Such an action can lead to more conversions at the end of the day.
You should consider using virtual geographical boundaries or even geo-fences to surround the kind of locations that are of great importance to you and your brand, this should be an obvious part of it all.
The mobile marketing solution that you select should be able to allow you to establish the geo fences easily like different physical locations where the goods and services you offer are available. Such things can also help you mark the areas where your competitors offer their goods and services as well. In order to save time as much as possible, you should automate the effort by synchronizing a location list as regularly as possible.
In this case, you have to think and decide the action that will trigger a message. It could be entering a certain location, leaving the location, or even staying at that location for a specified period of time serving as the minimum.
In order to utilize the location even further, you can subdivide the geo-fence. Multi-story locations like the department stores or even large locations such as airports or entertainment venues can benefit from using location beacons.
These are small devices that can help you identify the location of the customers who are within a given location. If you had promoted something to customers and it is displayed in a certain location, you should remind them where they are exactly once they go near that area so that they can find them easily.
This is the best way that you can guide patrons to help them find your products, restaurant locations and designs. When you give them a special offer, they are encouraged to actually make a purchase.
Second tip: make use of Artificial Intelligence powered preferred locations
Finally, we have AI marketing and it can actually transform all those mobile marketing efforts that you are making. Think of the many possibilities that could exist if you could determine when customers are leaving or approaching their work or home location non-invasively and securely.
AI can actually be used to determine all preferred locations securely like work and home. Such information can then be used for purposes of AI marketing. It is important that the information remains secret and should only be known to a certain device and should also reside there. In such a case, you can have an automated message or campaign that can use a given trigger that is provided to deliver messages.
When you are equipped with the locations that are cognitively determined, then a marketer is able to come up with programs that would have been impossible in the past. There are different ways in which the artificial intelligence information can be applied.
Think of someone who has got a flight reservation is say three hours. Once they leave the home location, they can receive a notification through mobile or through a push message that will remind them that of the departure time and also to confirm the status. This is something that can save such a personal effort and it can also improve their loyalty and satisfaction.
Another example is someone leaving their work location at a certain time and then getting a message from a grocery chain to actually pick something and also offer an incentive. This allows communication between consumers in real time to get optimal responses as well as results. There are many possibilities that are very exciting. Many brands are now coming up with marketing campaigns that are AI powered and things seem to be working great.
Third tip: Connect your mobile strategies with many channels
When you are using mobile marketing, never use it in isolation. You should also use the profile and behavioral data from any data system to target your marketing efforts. In order to access such data, you will need to connect your mobile automation platform to other related solutions. The channels are best managed using a single marketing automation kind of platform to be effective.
When you can access messages, offers, and dates within a single solution, you will find that it helps you create efficiencies and it also ensures that there is consistency across all the journeys of the consumers.
With multichannel automation that speaks a single language with the ecosystem, you can get the job done effectively and very quickly as well. This will also allow the customers to experience the brand in a more natural and consistent manner. This in turn allows the brand to actually exceed the conversation and engagement goals that you may have. Many brands are now working hard to transform the marketing campaigns to have better results.