Small Business Twitter 101

Let’s talk Tweeting!

Now it’s time to talk “tweeting” on the social platform that revolutionized the way we get information: Twitter. This is the fourth in our blog series on Social Media for Small Business.

Twitter

Twitter revolutionized the social media world when it arrived way back in 2006. The platform really pushed the use of hashtags and has changed how we consume both news and politics. Twitter acts like a conversation, allowing you to put out a “tweet” of 280 characters or less with an image or a link. People are able to respond in real time to your tweet, like your tweet, or “retweet” your original tweet to their followers. The ability to communicate in real time really changed up how conversations on social have taken place.

  • Twitter has 313 million monthly active users.
  • Twitter accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles. (Pew Research Center, 2016)
  • Content consumption on Twitter has increased 25% in the last two years.

Twitter isn’t Facebook

Tweeting needs to be treated as a different beast altogether. Be sure to keep the following in mind.

  • Keep it short. Just because Twitter has 280 characters for you to use, doesn’t mean you should!
  • Understand hashtags and make them work for you. A hashtag is nothing more than the pound symbol (#) in front of a word or phrase that turns it into a searchable term on all social platforms.
  • Follow industry leaders, not only to increase your knowledge, the chance of a follow back but because you’ll see all their conversations and maybe find potential customers.
  • Be visible. Having your information visible and correct on Twitter matters as well.
  • Make sure you have a bio. Let people know who you are!
  • Be consistent in your branding. You’ll have to change the dimensions but make sure that your profile picture and header fit, and are relevant.
  • Use relevant hashtags for posts, these can help you be found.
  • Engage! If someone likes your tweet reach out to them with a thank you! Same for retweets, and especially if someone responds to your tweet.
  • USE VISUALS. Nobody wants to read text all day!

Example #1: Nine Pin Cider

  • Nine Pin Cider has a relevant header and profile picture.
  • Their information is clear and their bio is short and to the point; They make hard cider in NY.
  • The color scheme is consistent – green, bright and draws you in.
  • They’ve included a link to their website.

On to engaging on Twitter:

  • Retweeting with your audience is great! It’s lets folks know that you are a real person and you are seeing what they are putting out there through the use of tags and @’s.
    • This is also a method of gaining followers.

This next picture though is something you don’t want to do.

  • Pushing posts like this, ones with no image and only a link forces folks to read and can cause them to ignore or overlook your posts.

Example #2: The Market

  • The Market hotel has a very grainy header image that isn’t completely relevant and their profile picture is neither clear nor sized properly so the majority is cut off.
  • This makes the profile appear as though not a lot of thought has gone into it.
  • The bio is complete, but by using hashtags and @’s makes it a bit hard to read.
  • They don’t post images in their tweets making them text only.
  • They don’t retweet any of the posts they are tagged or @ed in, which can be disappointing for the members of the audience.

Everything about this Twitter page makes it feel like an afterthought and with the sporadic posting

Winning Tweet Example

  • The following tweet encompasses all of the best practices we covered in the first half of this blog and as we can see by the engagement it received people liked what was being said.

Tweet of Coffee?

  • This post includes an image, hashtags and is short and sweet. We can see that it was retweeted and has some likes.

It’s important to remember that engaging on Twitter is the best method to grow not only your audience but also your brand. You want to make sure that the content you are putting out is relevant to the conversation you want to have. You also need to get out there and make connections, Twitter isn’t a make an account and leave it platform.

Feel free to reach out to us at 518-694-4044 if you have any questions or concerns. Do you have any tips for using Twitter for small business? Leave it in the comments.

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