Crazy about Content 101

At this point we’re all aware that we need content to build out a marketing strategy behind. Besides, without content, what good is the Internet? If you’re confused or unsure of how to create and develop content, don’t be. We have a quick rundown of the basics of content marketing that you can run with and find new successes with.

First of All, What is Content Marketing?

Simply put, content marketing is the creation and distribution of content that is consistent, relevant, and valuable to your target audience. There are many different types of content that you can create such as:

  • Blog Posts: a piece of writing posted on a blog
  • Case Studies: a record of research detailing the development of an individual, group, or situation
  • Infographics: a visual, such as a chart or diagram, used to represent information or data
  • Videos: a recording of visual images
  • eBooks: an electronic version of a book that can be read on a computer
  • Podcasts: a digital audio file that is downloaded to a computer or mobile device
  • Webinars: a seminar conducted over the internet

Content marketing has a focus on the long-term opposed to the short-term. The objective of creating engaging content is to inform and gradually pull in clientele not to push them to purchasing a product or service immediately.

Why is Content Marketing Important?

As the unsung hero of your marketing campaign, content marketing works as a means to not only portray your company’s message but to inform and educate your target audience.

In today’s digital age, content marketing is outperforming outbound marketing in terms of lead generation as well as cost. The statistics don’t lie:

  • 70% of customers prefer to get information about a company from content rather than ads.
  • Content marketing costs 62% less than traditional marketing.
  • Clicks from shared content are 5x more likely to result in a purchase.
  • 72% of marketers think that branded content is more effective than advertising in a magazine.

How to Develop an Effective Content Marketing Strategy

There are many ways to develop an effective content marketing strategy. We’ve compiled our favorite strategy in a quick and easy breakdown for you below!

  • Define your Objective. In order to become an authoritative voice within your industry you must first analyze your competitors and play to the competitive advantages that your business offers. At this stage, you must also develop your brand’s values, your voice, and tone in order to develop your brand.
  • Identify Your Target Audience. The core focus of any content marketing campaign is offering a benefit to a targeted clientele. Your key focus is to drive clicks, increase retention, and ultimately lead to conversions; the way to do this is by building a brand and educating prospective clientele with free, high-quality content.
  • Content Creation: You can’t have a content marketing campaign without content! At this point, it’s time to develop content that is informative to your audience – a key to content creation is choosing which type(s) of content will resonate best with you demographic.
  • Content Distribution: Now it’s time to execute. Distribute your content to social media platforms, your company blog page, and any relevant publications that would benefit by sharing your content. This stage in the process is where clicks will increase, engagement will ramp up, and conversions will begin to trickle in.
  • Analyze the Metrics: After sticking to a consistent campaign, make sure to analyze the data regarding your content: distinguish what worked best and what underperformed and adjust your campaign to perform even better over time.

Do you have any tips or tricks for pulling together a killer content marketing strategy? Leave it below in the comments. Interested in learning how Digital Marketing Training Group can help you become your own boss? Give us a call at 518-694-4044.

Lukas Bull

Commenting area

  1. Very nice post. I just stumbled upon your weblog and wanted to say that I’ve really enjoyed surfing
    around your blog posts. In any case I will be subscribing to
    your rss feed and I hope you write again soon!

  2. I am really pleased to glance at this webpage posts which
    includes plenty of useful facts, thanks for providing these information.

  3. Thanks in favor of sharing such a pleasant opinion,
    post is good, thats why i have read it entirely

  4. Hi it’s me, I am also visiting this website on a regular basis, this web
    page is in fact good and the viewers are truly sharing good thoughts.

  5. Hi, i feel that i noticed you visited my website so i got here to return the prefer?.I’m trying to in finding issues to enhance
    my web site!I suppose its good enough to use a
    few of your concepts!!

  6. Hey I am so delighted I found your website, I really
    found you by error, while I was looking on Google for something else, Regardless I am here now and would just like to say thanks for
    a marvelous post and a all round exciting blog (I
    also love the theme/design), I don’t have time to go through it all at the minute but I have book-marked it and also included your RSS
    feeds, so when I have time I will be back to read a great deal more,
    Please do keep up the superb work.

  7. Appreciate the recommendation. Let me try it out.

  8. I’ve been browsing on-line more than three hours lately, yet I by no means discovered any fascinating article like
    yours. It’s pretty worth sufficient for me. In my opinion, if all website owners and bloggers made excellent content as you did, the net will be a lot more useful than ever before.

  9. fantastic publish, very informative. I wonder why the opposite specialists of this sector don’t notice this.

    You must proceed your writing. I’m sure, you’ve a huge readers’ base

  10. wonderful publish, very informative. I’m wondering why the other experts of this sector
    don’t realize this. You should proceed your writing.

    I am sure, you have a huge readers’ base already!

  11. Today, I went to the beach front with my children. I found a sea shell and gave it to
    my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed
    the shell to her ear and screamed. There was a hermit crab inside and it pinched her
    ear. She never wants to go back! LoL I know this is totally off topic but I had
    to tell someone!

  12. You made some good points there. I looked on the web for more information about the issue and found most people will go along
    with your views on this web site.

  13. It’s in fact very difficult in this busy life to listen news on TV, so I simply use internet for that purpose, and take the hottest news.

Leave a Reply

You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>