Mobile Marketing Is Now
I don’t need to give you a statistic to tell you that these days it’s hard to find a person without a mobile device in arm’s reach. As a culture, it is now more socially acceptable than ever to always have your cell phone with you; according to Zenith, mobile internet use is expected to reach 80% in 2018. Let’s talk the fastest way to lose your users, as the world jumps from desktops to the palm of your hand.
- 57% of users say they won’t recommend a business with a poorly-designed mobile site.
- A website not optimized for mobile traffic is no longer an option if you want to keep your audience happy.
- According to comScore, users spend 69% of their media time on smartphones on average.
For an audience spending almost 70% of their time on their smartphones, it makes sense to make sure that the experience is a good one. How do you do that? How do you make the jump from a web browser on a 17-inch screen to a 5-inch screen seamless?
Make sure you’ve got the following basics covered:
- Is the site mobile responsive? A mobile responsive website is a website that scales to the size of the device that is being used to view it.
- Make it easy to read.
- No one wants to struggle reading the copy on the site. Make sure it’s large and legible!
- Does the site load quickly on mobile?
- According to Google if a mobile site doesn’t load within 3 seconds, yes I said seconds, 53% of people will leave. Make sure you test load times.
- More pictures, less text.
- People digest content differently on mobile. Tell your story with images rather than text, do it. It’s important to note that you must still maintain an image that fits with mobile and that it is branded accordingly.
- Is the experience seamless?
- If you have videos on the desktop site, can they still be viewed from mobile? How about your live chat? Do people struggle to click on the menu? You’ll want to be sure that everything on the site is still accessible on mobile, not offer a stripped down site.
The future isn’t mobile marketing, it’s now. Don’t lose opportunities because you’re not prepared. Do you have any tips or tricks you’ve found that work well? Leave us a comment!