Don’t Get Stressed, Get Writing
You can’t escape the need for a blog on your website anymore. Prospects expect that you will draw them in with creative, engaging, original content that they can’t pass up reading, and if you’re like most people, that can be daunting. Don’t let the act of writing a blog fill you with dread and anxiety. We’ve compiled a few tips to help you fill the page with valuable content, rather than stare at the page and hope words materialize.
- Audience is everything. As a marketer you should already be cognizant of who your audience is. Write for the person you know is out there, typing furiously into the search bar, hoping to find your blog. If you’ve read our blog How to Create Your Ideal Client Profile, you can use that persona as your jump off. Hopefully you’ve created profiles for all your prospective audience members and you can use the profiles to help you understand your blog’s audience as well. Knowing the audience helps you to craft your content in a more conversational tone for the millennial, then turn around and write a solid technical piece for the more advanced reader.
- Pick your topic. Staring at a blank screen is bad for your eyes and bad for your moral. Sometimes you know right away the topic you want to cover, while other times your topic eludes you. It doesn’t hurt to keep a notebook with you and write any topic ideas as they come to you. It’s also important to keep the following in mind:
- Don’t write about a broad topic – narrow your focus to make the read more valuable. Not sure how to narrow the focus? Ask yourself the one thing you want individuals to take away from your blog, then focus on it.
- Create an outline and fill it in as you research your topic. There are countless ways to create an outline. You just have to make sure you’ve included all the important parts: a beginning, middle and end. Be sure to have an introduction, and an ending (with a call to action), as well as a body that really explains the topic you are writing about.
- Write. It’s important to realize that it’s ok to not like what you’ve written. Write out your first draft, keeping in mind that you want to connect with your audience. Take a break and then come back and review your copy. As you edit it, try to tighten your language and make sure you’ve stayed on topic. Ask a friend or coworker to review it and then make the corrections. Get that copy on your site and start blasting it through your social networks.
The more you write, the better you’ll become at it and there are countless resources out there to help you hone your skills. Do you have any tips to help overcome writer’s block or writing nerves? Share them in the comments.