3 Steps for Success, Creating Your Ideal Client Profile

In the marketing world there is tons of talk about knowing your ideal client and using that to your advantage. What if you don’t know who your ideal client is or how to build a profile of one?

Not to worry, DMTG has you covered! Read on and learn.

First and foremost, what is an ideal client and why should you know yours? An ideal client profile is nothing more than a list of criteria that allows you to look at a sea of potential clients and know who would be a good fit for your business and who wouldn’t.

There are tons of benefits to building out your ideal client profile, namely allowing you to target a specific type of client and will save you time, money and energy. Once you know who you want to target, you can begin to build out content that will engage those prospects, as well as personalize it.

You can build out segmented lists and use them for email marketing, social media marketing and more. You can also use the profiles to help you gauge where the particular prospect is in the sales process and how they will make their next move.

Now that you know what an ideal client profile is and how it can help you, let’s talk how you build out yours. It’s pretty simple once you understand what you are looking for and you’ll be able to build out profiles moving forward for each step of the sales cycle.

  • First, you’ll need to look at your current clients and do some research. Look at your existing best clients and see what they have in common. Do they all purchase the same services? Do they have the same monthly spend? Are they located in a certain area or a specific industry? How many employees does the company have? Do they have a person in house for marketing? It helps to list out these qualities.
  • The Individual:
    • Ask them if they are the decision maker and what their title is. What their skills are, and how long they have been with their company. What is their role, what do they do, what tools do they use and who reports to them/do they report to?
    • What are their goals and challenges in the role? What publications do they look to keep up to date?
    • How is their job measured and what do they feel their priorities are?
  • The Company:
    • Who makes decisions regarding marketing? What industry is the company in, and what is their marketing budget? Do they have in house marketing or do they typically use vendors (like you)?
    • Do they belong to any industry groups? I.E local chambers, trade organizations. Do they attend any industry conferences?
  •  You:
    • What do they like about working with your company? What pain points does it resolve?
    • How did they find you? What does the decision process look like on their end?
    • What do you think the 3 most important qualities in a digital marketing agency are?Now that you have your list, it’s recommended that you build out of a list of questions to ask your customers. This is by no means a comprehensive list, feel free to add your own qualifiers.
  • Compile all the information you’ve just gathered! With the research you did, the information you’ve compiled from your interviews, you should be able to build out a solid profile of your ideal client. Your profile will want to cover:
    • Background
    • Demographics
    • Communication/Personality Style (of the decision maker)
    • Goals
    • Challenges and how your agency will address them and showcase how they can correct them.
    • Objections you may during the sales process and how to acknowledge them.
    • The clients purchasing journey
    • Your sales pitch to the profile

You can repeat these steps to build out profiles for each potential client you may come across in your target market. This will help you to not only make decisions regarding who to target, but also how to target them moving forward. Have you build out your ideal client profile? Tell us how it went in the comments!

Joe Schaefer on FacebookJoe Schaefer on InstagramJoe Schaefer on LinkedinJoe Schaefer on TwitterJoe Schaefer on Youtube
Joe Schaefer
Marketing Director at Digital Marketing Training Group
Joe Schaefer is the Marketing Director at Digital Marketing Training Group. Digital Marketing Training Group offers a business opportunity for entrepreneurs that launches a fully-functioning digital marketing agency with full support and a team of white label, professional marketers who perform the heavy-lifting when it comes to implementing modern, forward-thinking, working digital marketing strategies. Apart from being simply the Marketing Director, Joe Schaefer is also the lead instructor of the 5-day, in-person digital marketing training that precedes the launch of an individual's digital agency.
SHARE IT:

Commenting area

  1. Like!! Really appreciate you sharing this blog post.Really thank you! Keep writing.

  2. Great information. Lucky me I discovered your blog by accident (stumbleupon).
    I have book marked it for later!

  3. Hello, I think your site might be having browser compatibility issues.
    When I look at your blog site in Firefox, it looks fine but when opening in Internet Explorer, it
    has some overlapping. I just wanted to give you a quick heads up!
    Other then that, fantastic blog!

  4. Howdy! Do you know if they make any plugins to assist with SEO?
    I’m trying to get my blog to rank for some targeted
    keywords but I’m not seeing very good gains. If you know of any please share.
    Appreciate it!

  5. Hi would you mind letting me know which web host you’re
    working with? I’ve loaded your blog in 3 completely different browsers and I
    must say this blog loads a lot quicker then most.

    Can you suggest a good internet hosting provider at a reasonable price?
    Kudos, I appreciate it!

  6. Hi there to all, how is all, I think every one is getting more from this site, and your views are
    fastidious in favor of new viewers.

  7. I loved as much as you will receive carried out right here.
    The sketch is attractive, your authored material stylish. nonetheless, you command
    get got an nervousness over that you wish be delivering the following.
    unwell unquestionably come more formerly again as exactly the same nearly a lot
    often inside case you shield this hike.

  8. Saved as a favorite, I really like your web site!

  9. Nice post. I used to be checking constantly this weblog and I’m inspired!

    Extremely helpful info specifically the last section 🙂 I take care of
    such info much. I was seeking this particular info for a
    very long time. Thank you and good luck.

  10. Wonderful website you have here but I was wondering if you
    knew of any user discussion forums that cover the same topics
    talked about in this article? I’d really love to be a part of community
    where I can get comments from other knowledgeable people that share the same interest.
    If you have any recommendations, please let me know. Thanks a lot!

  11. It is perfect time to make some plans for the future and it is time to be happy.
    I’ve read this post and if I could I wish to suggest
    you some interesting things or tips. Maybe you could write next articles referring to this article.
    I wish to read even more things about it!

  12. Howdy! This article could not be written any better!
    Looking at this post reminds me of my previous roommate!
    He continually kept talking about this. I will send this article to him.

    Pretty sure he will have a good read. Thank you
    for sharing!

  13. Excellent pieces. Keep writing such kind of info on your blog.
    Im really impressed by your site.
    Hello there, You have performed an incredible job.
    I’ll definitely digg it and in my view recommend to my friends.
    I’m sure they’ll be benefited from this website.

  14. Howdy would you mind sharing which blog platform you’re
    using? I’m planning to start my own blog soon but I’m having a difficult time deciding between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design and style seems different then most blogs and I’m looking
    for something unique. P.S My apologies for getting off-topic but I had to
    ask!

  15. Incredible story there. What happened after? Good
    luck!

  16. Pretty! This was a really wonderful post. Many thanks for
    supplying this information.

  17. Unquestionably believe that which you said. Your favorite justification appeared to be on the web
    the simplest thing to be aware of. I say to you, I certainly get irked while people consider worries that they plainly don’t know about.
    You managed to hit the nail upon the top and also
    defined out the whole thing without having side effect ,
    people could take a signal. Will likely be back to get more.

    Thanks

  18. I loved as much as you’ll receive carried out right here. The sketch is
    attractive, your authored material stylish. nonetheless,
    you command get got an edginess over that you wish be delivering the following.
    unwell unquestionably come more formerly again since exactly the same nearly a
    lot often inside case you shield this hike.

  19. bookmarked!!, I like your web site!

  20. Hello everybody, here every person is sharing these
    kinds of familiarity, so it’s pleasant to read
    this website, and I used to go to see this webpage everyday.

  21. Cool blog! Is your theme custom made or did you download
    it from somewhere? A design like yours with a few simple adjustements would
    really make my blog stand out. Please let me know where
    you got your design. Many thanks

  22. Good post! We are linking to this great article on our site.
    Keep up the great writing.

  23. Write more, thats all I have to say. Literally, it seems as though you relied on the video
    to make your point. You definitely know what youre talking about, why waste your intelligence on just posting videos to
    your weblog when you could be giving us something enlightening to read?

  24. Oh my goodness! Impressive article dude! Thank you,
    However I am going through problems with your RSS.
    I don’t understand why I can’t subscribe to it.
    Is there anyone else getting identical RSS issues?

    Anybody who knows the solution can you kindly respond? Thanks!!

  25. I go to see daily a few websites and blogs to
    read articles, except this weblog gives feature based articles.

  26. I have been surfing online more than 4 hours today,
    yet I never found any interesting article like yours.

    It is pretty worth enough for me. Personally, if all website
    owners and bloggers made good content as you did, the web
    will be much more useful than ever before.

  27. What’s up, always i used to check website posts here in the
    early hours in the dawn, as i love to find out more and more.

  28. I like the helpful info you supply on your articles. I
    will bookmark your blog and take a look at once more here
    frequently. I’m relatively sure I’ll learn many new stuff
    proper right here! Best of luck for the following!

  29. Hello, tender thanks you in spite of facts! I repost in Facebook

  30. If you want to improve your know-how just keep visiting this
    website and be updated with the most recent gossip posted here.

  31. Howdy! I’m at work browsing your blog from my
    new iphone 4! Just wanted to say I love reading through your blog and look forward to all
    your posts! Keep up the fantastic work!

  32. EverettShuct January 5, 2020 at 7:22 pm · · Reply

    Hello, thank you looking for information! canada viagra http://viapwronline.com I repost in Facebook.
    100mg viagra without a doctor prescription

  33. I am really impressed along with your writing talents as smartly as with the structure in your blog.
    Is that this a paid theme or did you customize it your self?
    Anyway stay up the excellent high quality writing, it is rare to
    look a great blog like this one today..

  34. Hi there colleagues, its great piece of writing about cultureand fully explained, keep it up all the time.

  35. Hello, show one’s gratitude you http://cialisxtl.com in judge to facts! cialis 5mg coupon
    how does viagra work

  36. Heya just wanted to give you a quick heads up and let you know a few of the pictures aren’t loading correctly.
    I’m not sure why but I think its a linking issue.
    I’ve tried it in two different browsers and both show the same results.

  37. Hi there mates, how is the whole thing, and what you want to
    say about this paragraph, in my view its in fact amazing in favor of me.

  38. Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your webpage?
    My website is in the exact same area of interest as yours
    and my visitors would genuinely benefit from some of the information you provide here.
    Please let me know if this okay with you. Many thanks!

  39. Cialis liquid cialis cialis tolerance

Leave a Reply

You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>