What’s in a name? Few things are more important that what you call your digital marketing agency. Your agency’s name will set the tone for your objectives and company culture, as well as prospects expectations. Here at DMTG, we like to guide you to success, and the first step of that success is picking out your agency name. Here’s 3 tips we have for selecting your new agencies name!

Brainstorm! I feel like this is an obvious one but grab a pad, sit down and list out nouns and adjectives you like, what you think of when you think of your agency (I always think of cats for mine), animate and inanimate objects, animals, locations, anything that comes to mind really. You can use your name, your initials, or even numbers, just be aware of the picture you are building for potential clients.

• Don’t pick a name similar to another company existing in your space. You don’t want brand confusion and you want to stand out. Differentiate yourself from the crowd.
• Think about the impact you want the name you pick to have. “Jessup, Jones, Jared Marketing” doesn’t pack as much punch as “Shamu Street” does. The name soup sounds a bit stuffy, more fit for a law office rather than a marketing agency.
• Be creative!You’re a marketing agency and people want creativity in their marketing. Get crazy!
  Length: You need to remember that you’re going to put this name on business cards, a website and eventually ads. Don’t pick a name so long that even you can’t remember it.

Is it Available? Now that you’ve picked out that name “Strange Mountains Marketing” you’ve got to check and see if it’s available for you to begin to build your online presence. A site like instantdomainsearch.com allows you to look and see if the domain is available that you wish to acquire. You’ll then want to take a peak on the social platforms and see if those handles are available

• It’s not the end of the world if you can’t get the exact handle on social media. You can reach out to the current user of the name and see if they are willing to sell and release the name. You can create another name and try again, or you can get creative with your spelling.

Still having trouble? You can always use a name generator like AdAge’s. Or peruse Adweek’s list of the 40 Strangest Agency Names to see if anything resonates with you and jumpstarts the brain. Leave us a comment with the strangest agency name you’ve found!

Joe Schaefer

Marketing Director at Digital Marketing Training Group

Joe Schaefer is the Marketing Director at Digital Marketing Training Group. Digital Marketing Training Group offers a business opportunity for entrepreneurs that launches a fully-functioning digital marketing agency with full support and a team of white label, professional marketers who perform the heavy-lifting when it comes to implementing modern, forward-thinking, working digital marketing strategies. Apart from being simply the Marketing Director, Joe Schaefer is also the lead instructor of the 5-day, in-person digital marketing training that precedes the launch of an individual's digital agency.