Digital Marketing Agencies: To Niche or Not to Niche

We’ve all heard the phrase, “there’s plenty of fish in the sea” and while that may apply to the dating world, when it comes to targeting an audience for your business that can be daunting. A niche market is, by definition, a section of a market on which there is a particular targeted focus.

Focusing on a smaller subsection of the market can make it easier to stand out in a crowd (like wearing that day glo shirt) and can help you build faster, stronger brand recognition.

To niche or not to niche? Ask yourself if:

You have a particular background or passion that you are an expert in. Do you have a background in IT? You could begin to target IT companies that need marketing. Not everyone sets out meaning to target a certain audience, sometimes it happens organically.

You’ve ascertained that the industry you wish to begin targeting is large enough to sustain your company for years to come. You may have a love of roller derby and wish to begin targeting your local roller rinks, but not every town has a roller rink and many are struggling to remain open.

Suggestions for industries to look for are boundless. Search the local businesses in your area and see which type of business comes up the most. Manufacturing? Healthcare? These are the industries to target (combined with those you have knowledge of and interest in).

You’re prepared to compete. Not every niche market is appealing to the big box companies offering the sames services as you. Eventually, though, there may come a time when you have to compete with the GoDaddy or ConstantContact’s of the world. Are you ready for that? Can you showcase the value in your services and build a relationship with the client?

Stay tuned for the next blog in our niche series! As always feel free to reach out to us with any questions.

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Joe Schaefer
Marketing Director at Digital Marketing Training Group
Joe Schaefer is the Marketing Director at Digital Marketing Training Group. Digital Marketing Training Group offers a business opportunity for entrepreneurs that launches a fully-functioning digital marketing agency with full support and a team of white label, professional marketers who perform the heavy-lifting when it comes to implementing modern, forward-thinking, working digital marketing strategies. Apart from being simply the Marketing Director, Joe Schaefer is also the lead instructor of the 5-day, in-person digital marketing training that precedes the launch of an individual's digital agency.
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