Reputation management — much of which is achieved through SEO. This means effectively using search engine optimization to improve the information that becomes available when someone searches for your business.
If your last few products or your recent services haven’t been up to your usual standard, then this might result in some bad reviews appearing prominently in the search engine results. This in turn means that the first things people find about you will potentially be negative when they look for your brand online.
Getting your own website to be the first result when searching for your business then is obviously one way you can begin to combat this. At the same time, you can work to increase the visibility of the positive reviews that are out there to help them rise above the negative ones.
Reputation management also means other things. For example, you need to ensure that you are generating those positive reviews which you can do simply by asking your customers and visitors to. Another option is to offer incentives for good reviews – such as discounts. A good strategy on social media is to say that you will write X post or provide X product but only if you receive a certain number of likes or reviews.
It’s also important to make sure you’re seen to respond to negative reviews in a polite and effective manner. Express your concern that your customer was not happy with the product or service they received (even if you don’t really feel that way!) and then offer to make amends in some way or other. This is reassuring for other potential customers, it demonstrates that you care and if you can solve the problem for the customer then they may even alter their review and make it more positive.
Some clients will ask what you’re going to ‘write about’ when it comes to creating content for them. It’s important to let them know that there are varying types of content options to choose from and each should be explored because of the tastes and needs of varying audiences. Let’s consider the most common four types of content.
Four main types of content are presented on the internet: graphics, video, audio and text. Each kind has its own drawbacks and benefits, appealing to different audiences.
Let’s have a look at each of the four kinds and when they should be used.
Infographics are the main type of graphic-based content available online. Infographics or information graphics are visual representations of information. It is often that these infographics are more informative and entertaining than just plain text. This is one of its major benefits.
In illustrating the history of a war, infographics will make the topic livelier than just describing it in plain words.
If you want a dynamic method of distributing your content over the internet, you can create video content. You can put in just about anything you can think of – informational content, high tech content, funny content, interesting content and even personal content.
It also seems to be the one that has the strongest “share culture” because it’s so easy to share video content with friends. Videos have better chances of going viral as compared to an audio podcast.
Its only downside is that more effort is needed to produce a video. You need to shoot, edit and render the video and the process takes long hours before you can complete it as compared to the 30 minutes it might take to write an article.
Once Apple came out with the iPod, audio content has never been more popular. Prior to the iPod people couldn’t listen to anything they wanted on the go.
Nowadays, people listen to audios in almost every place they go to. While walking, on the bus, in the car, at lunch and almost everywhere. It is extremely convenient and it saves time thus making it really work well for a great number of businesses.
The most common type of content online is text content. Almost every website uses text. Text-based content is search engine friendly making it very easy to search and use. So, if your site is has text-based content, there is a great chance for your site to rank.
It’s much easier to create text content. You don’t need video recorders or microphones or expensive graphic editing programs. You just need to type.
With the four forms of content presented, you can choose which is right for your business to use. It all depends on the kind of content that you’re creating and the market that it is intended for. There is nothing wrong with trying all four. In fact, you might see better responses and results if you do.