Help Your Customers Get to Know Your Personal Brand

If you are trying to build a personal brand in order to build trust and authority in your niche, then one vital strategy is to try and get to a point where your visitors feel as though they know you. This way, they will be far more likely to trust your future posts and far more likely to want to listen to you when you suggest buying a product.

Think about it: who would you be more likely to listen to in regards to buying a product – a friend or an advert? The answer is the friend and that’s because we feel as though we know them and thus can trust their judgment. If you can be seen in the same way, then your suggestions will carry much more clout and you will seem much more persuasive.

So how do you go about establishing this sense of trust and of knowing? Here are a few options.

Write in the First Person

The first tip is to occasionally write in the first person. You may have learned in school that writing in third person was preferable for business as it sounds more professional and authoritative but if you want your readers to feel as though they know you and as though you are personally recommending something, then writing in first person makes a lot more sense. Use ‘I’s and ‘Me’s and generally write as though you’re talking to that person.

Be Honest

And don’t just write in the first person, make sure you’re being honest too. If you have concerns about a product then say it. Not only does this fill in your personality but it also shows that you’re willing to ‘tell it how it is’. The same goes for talking about issues in your personal life which has the added bonus of making you more relatable.

Include Images

Including images of yourself is a great way to help people feel as though they’re getting to know you. If you’re writing about the benefits of a certain exercise, then why not include an image of you performing that exercise? This is also a good way to get graphics for your site without paying for stock images.

Go on Camera

Better yet is to put yourself on the camera. If you are confident enough, then going on YouTube is a great way to reach a larger audience in a way that will leave a more lasting impression.

digital marketing training group

We are the Digital Marketing Training Group. With over 75 years of combined digital marketing experience, we have been providing a recipe for success to people who want to run their own businesses in a multi-billion dollar industry that is growing year after year.

Joe Schaefer on FacebookJoe Schaefer on InstagramJoe Schaefer on LinkedinJoe Schaefer on TwitterJoe Schaefer on Youtube
Joe Schaefer
Marketing Director at Digital Marketing Training Group
Joe Schaefer is the Marketing Director at Digital Marketing Training Group. Digital Marketing Training Group offers a business opportunity for entrepreneurs that launches a fully-functioning digital marketing agency with full support and a team of white label, professional marketers who perform the heavy-lifting when it comes to implementing modern, forward-thinking, working digital marketing strategies. Apart from being simply the Marketing Director, Joe Schaefer is also the lead instructor of the 5-day, in-person digital marketing training that precedes the launch of an individual's digital agency.
SHARE IT:

Commenting area

  1. Like!! I blog quite often and I genuinely thank you for your information. The article has truly peaked my interest.

  2. It’s very simple to find out any matter on net as compared to books,
    as I found this post at this web page.

  3. It’s actually a nice and helpful piece of info.
    I’m satisfied that you just shared this helpful information with
    us. Please keep us up to date like this. Thanks for sharing.

  4. I’m really enjoying the theme/design of your weblog.
    Do you ever run into any browser compatibility problems?
    A couple of my blog readers have complained about my blog not working correctly in Explorer but looks
    great in Firefox. Do you have any advice to help fix this issue?

  5. We absolutely love your blog and find the majority of your post’s to be just what I’m looking for.
    can you offer guest writers to write content available for you?
    I wouldn’t mind composing a post or elaborating on some of the subjects
    you write about here. Again, awesome website!

  6. Hello, i think that i saw you visited my web site thus i came to “return the favor”.I am attempting to find things to enhance my site!I suppose
    its ok to use some of your ideas!!

  7. Hey there! This is my first visit to your blog! We are a team of volunteers and starting a new
    initiative in a community in the same niche. Your blog provided us valuable information to work
    on. You have done a extraordinary job!

  8. Write more, thats all I have to say. Literally, it seems as though you relied on the video
    to make your point. You definitely know what youre talking about, why waste your
    intelligence on just posting videos to your weblog
    when you could be giving us something enlightening to read?

  9. Valuable info. Fortunate me I discovered your site by chance, and I’m surprised why this coincidence didn’t
    took place in advance! I bookmarked it.

  10. I don’t even know how I ended up here, but
    I thought this post was good. I do not know who you are but certainly you are going to a famous blogger if you are not already 😉 Cheers!

  11. Howdy! Someone in my Myspace group shared this website with us so I came
    to take a look. I’m definitely enjoying the information. I’m book-marking and
    will be tweeting this to my followers! Terrific blog
    and outstanding design.

  12. Because the admin of this site is working, no hesitation very shortly it will
    be famous, due to its feature contents.

  13. I was suggested this web site by my cousin. I am not sure whether this post
    is written by him as no one else know such detailed
    about my problem. You are wonderful! Thanks!

  14. Informative article, just what I needed.

  15. Awesome blog! Do you have any recommendations for aspiring writers?

    I’m planning to start my own website soon but I’m a little
    lost on everything. Would you propose starting with a free
    platform like WordPress or go for a paid option? There are so many options out there that I’m completely confused ..
    Any suggestions? Appreciate it!

Leave a Reply

You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>