Why Do Brands Rebrand?

Why Do Brands Rebrand?

Before you decide to rebrand, you need to make sure it's absolutely necessary. Rebranding is not something you do without a good reason because of the risks involved. The best way to know if you need to rebrand is to...

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Web Design Definitions: Design Aesthetics

Web Design Definitions: Design Aesthetics

• Design aesthetics. It goes without saying that your site should be pleasing to the eye. A number of different elements contribute to a design’s aesthetic value, including typography, graphics, colors, and layout. We are the Digital...

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Web Design Definitions: Hierarchy

Web Design Definitions: Hierarchy

• Hierarchy. A good website design will naturally guide the viewer’s eyes from what is most important to what is least important on the page, and in the right order. This is accomplished through the strategic use...

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Content Ideas 101: Using Customer Feedback To Create Content

Content Ideas 101: Using Customer Feedback To Create Content

Starting up in the content marketing business can be pretty easy in terms of having plenty of content ideas. In the beginning there are a lot of ideas. But you might notice that as you continuously put out your...

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Web Design Definitions: Navigation

Web Design Definitions: Navigation

• Navigation. This is perhaps the most important element of web design. Your site’s navigation features are what will enable your visitors to travel from one page to the next, find specific items of interest, and form...

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Quick Trust: How To Quickly Let Visitors Know What’s In It For Them

Quick Trust: How To Quickly Let Visitors Know What’s In It For Them

"What's in it for me?" is a question that visitor will ask themselves when they visit your sales page or website. This all too important question needs to be answered very quickly if you don't want your visitor to...

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Content Structure 101: Basic Structures for Reader & Visitor Attraction

Content Structure 101: Basic Structures for Reader & Visitor Attraction

To have good content structure is very crucial in creating content that people will easily understand and digest. It also makes content creation a lot easier for you. Let's go through the basic elements of a well-structured piece of...

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Content Creation: How to Find Your Voice

Content Creation: How to Find Your Voice

When reading content written by someone who knows how to write in their own voice you will notice something special about the tone of the content. You will be able to feel the passion, self-expression and the clarity in...

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Are You Making These Top 4 Branding Mistakes?

Are You Making These Top 4 Branding Mistakes?

When you have a consistent brand, it is far easier to attract and keep new customers. But, it’s important that each representation of your brand can either help or hurt the other aspects of your brand; this is why...

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