• Keeping visited links the same color. This is especially important if your site has many pages. Your site visitors may easily get confused and flustered if they are expected to remember every single page of your site they’ve already been on, especially if they are looking for something specific. Don’t lose site visitors because of this easy to remedy mistake.
• Fluffy text. Sure, there’s a lot you want to say to your site visitors, but you must break it down into tiny, bite-sized pieces or you will lose their attention. Keep your text simple and to the point, and organize it into small paragraphs (no more than 3 or 4 sentences), with bold paragraph headers that clearly outline the page’s content.
• Design elements that are ad-like in appearance. Studies show that site visitors have the ability to virtually blind themselves (or, mentally ignore) web content that looks to be an advertisement. Therefore, if there is anything important on your page that even slightly resembles an ad (pop-ups, banners, and animated graphics, for example), you should reconsider the design.
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