Quick Trust: How To Quickly Let Visitors Know What’s In It For Them

“What’s in it for me?” is a question that visitor will ask themselves when they visit your sales page or website. This all too important question needs to be answered very quickly if you don’t want your visitor to leave.

First Things First
Before writing any content for your website, look very carefully at its design. Give special attention to your header.

Evaluate whether your website can convey the benefits that the reader might get. For example, there’s a pretty good chance that readers won’t understand the benefits they will get from your site if your header just says “John’s site”.

But if your header says “SEO Tips from a 10 Year Veteran,” then people are more likely to be engaged. Add a good design to it to build credibility and you have a very big chance that your visitors will perk up and pay more attention.

Headlines
The headline is the most important component of a marketing piece. This is the first thing that visitors will read; therefore it is your first and oftentimes the only chance to capture their attention.

Upon reading you headline, people should be able to tell right away what the content is all about. It should get them all excited to read more because they were able to foresee the benefits.

Graphics
People’s eyes tend to notice the graphics on a page before they read any text. This is why using graphics to convey a benefit could be a very good tactic. For example, putting a picture of your big consulting check can give them a hint on the “what’s in it for me” answer in an article about earning money as a consultant. That graphic could be a lot more powerful than words.

And take advantage of that small spot right beneath the image. Most studies show that captions beneath images are more likely to be read than in most parts of a website.

Opening Paragraph
Finally, exert extra effort in writing your opening paragraph. It should immediately pull the visitor into your content and make them want to continue to read, watch or listen. Spend more time in the opening paragraph and you’ll have more of a chance to grab their attention.

A combination of those techniques will help you convey to your reader what’s in it for them in fifteen seconds or less. If you do these things right then you will increase your readership, earn returning visitors and bring in more sales.

digital marketing training group

We are the Digital Marketing Training Group. With over 75 years of combined digital marketing experience, we have been providing a recipe for success to people who want to run their own businesses in a multi-billion dollar industry that is growing year after year.

Joe Schaefer on FacebookJoe Schaefer on InstagramJoe Schaefer on LinkedinJoe Schaefer on TwitterJoe Schaefer on Youtube
Joe Schaefer
Marketing Director at Digital Marketing Training Group
Joe Schaefer is the Marketing Director at Digital Marketing Training Group. Digital Marketing Training Group offers a business opportunity for entrepreneurs that launches a fully-functioning digital marketing agency with full support and a team of white label, professional marketers who perform the heavy-lifting when it comes to implementing modern, forward-thinking, working digital marketing strategies. Apart from being simply the Marketing Director, Joe Schaefer is also the lead instructor of the 5-day, in-person digital marketing training that precedes the launch of an individual's digital agency.
SHARE IT:

Commenting area

  1. Like!! Great article post.Really thank you! Really Cool.

  2. Pretty! This was an extremely wonderful article. Thank you
    for supplying this info.

  3. Quality posts is the important to attract the people to go
    to see the site, that’s what this site is providing.

  4. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is
    added I get three e-mails with the same comment. Is there any
    way you can remove me from that service?
    Many thanks!

  5. Hi there, I enjoy reading all of your article. I wanted to write a little comment to support you.

  6. You could definitely see your skills in the work you write.
    The world hopes for even more passionate writers like you who
    aren’t afraid to mention how they believe. Always follow your heart.

  7. I blog frequently and I really thank you for your
    information. Your article has truly peaked my interest. I’m going to bookmark your blog and keep checking
    for new information about once per week. I opted in for your RSS feed
    too.

  8. My brother suggested I would possibly like this website.
    He was entirely right. This put up truly made my day. You cann’t consider just how much time
    I had spent for this information! Thanks!

  9. Just desire to say your article is as amazing. The clearness in your post is just spectacular and i could assume you are
    an expert on this subject. Fine with your permission let me to grab your feed to keep up to date with forthcoming post.
    Thanks a million and please keep up the gratifying work.

  10. Awesome blog! Do you have any recommendations for
    aspiring writers? I’m planning to start my own website soon but I’m a little
    lost on everything. Would you suggest starting with a free platform like WordPress or go
    for a paid option? There are so many options out there that I’m totally confused ..
    Any tips? Cheers!

  11. Ahaa, its good conversation regarding this paragraph here at this weblog, I have
    read all that, so now me also commenting at this place.

  12. Howdy would you mind sharing which blog platform you’re working with?
    I’m going to start my own blog in the near future but I’m having a tough time deciding between BlogEngine/Wordpress/B2evolution and Drupal.

    The reason I ask is because your design and style seems different then most blogs and I’m looking for something unique.
    P.S Apologies for getting off-topic but I had to ask!

  13. I was suggested this web site by my cousin. I’m not sure whether this post is written by him as nobody
    else know such detailed about my trouble. You are incredible!
    Thanks!

  14. Whoa! This blog looks exactly like my old one!
    It’s on a entirely different subject but it has pretty much
    the same page layout and design. Outstanding choice of colors!

Leave a Reply

You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>