Quick Trust: How To Quickly Let Visitors Know What’s In It For Them
“What’s in it for me?” is a question that visitor will ask themselves when they visit your sales page or website. This all too important question needs to be answered very quickly if you don’t want your visitor to leave.
First Things First
Before writing any content for your website, look very carefully at its design. Give special attention to your header.
Evaluate whether your website can convey the benefits that the reader might get. For example, there’s a pretty good chance that readers won’t understand the benefits they will get from your site if your header just says “John’s site”.
But if your header says “SEO Tips from a 10 Year Veteran,” then people are more likely to be engaged. Add a good design to it to build credibility and you have a very big chance that your visitors will perk up and pay more attention.
The headline is the most important component of a marketing piece. This is the first thing that visitors will read; therefore it is your first and oftentimes the only chance to capture their attention.
Upon reading you headline, people should be able to tell right away what the content is all about. It should get them all excited to read more because they were able to foresee the benefits.
People’s eyes tend to notice the graphics on a page before they read any text. This is why using graphics to convey a benefit could be a very good tactic. For example, putting a picture of your big consulting check can give them a hint on the “what’s in it for me” answer in an article about earning money as a consultant. That graphic could be a lot more powerful than words.
And take advantage of that small spot right beneath the image. Most studies show that captions beneath images are more likely to be read than in most parts of a website.
Finally, exert extra effort in writing your opening paragraph. It should immediately pull the visitor into your content and make them want to continue to read, watch or listen. Spend more time in the opening paragraph and you’ll have more of a chance to grab their attention.
A combination of those techniques will help you convey to your reader what’s in it for them in fifteen seconds or less. If you do these things right then you will increase your readership, earn returning visitors and bring in more sales.
We are the Digital Marketing Training Group. With over 75 years of combined digital marketing experience, we have been providing a recipe for success to people who want to run their own businesses in a multi-billion dollar industry that is growing year after year.