Content Ideas 101: Using Customer Feedback To Create Content
Starting up in the content marketing business can be pretty easy in terms of having plenty of content ideas. In the beginning there are a lot of ideas. But you might notice that as you continuously put out your content that there will come a point where you run out of new content ideas.
At this point, it’s time to get creative. How about asking your users, customers, fans, followers to help come up with new content ideas? Here are a few ways to do it.
Send An Email
If you already have a list of customers or buyers, you can send out emails asking them if they have any feedback they can give you. What problems are they facing? Once they get the sense that you’re asking for something that would help them get better content, most of them will be more than willing to help out.
This works very well when you have established that strong sense of community that conveys the “we’re in it together” sense.
Survey Your Audience
Another great way to get people’s opinions is through anonymous surveys.
Asking several questions and obtaining quite a lot of useful answers will make it worthwhile. Some of the questions that you might want to ask is how do they like the content they have received so far, what type of content would they like to see more of (or less of), what questions they might have, and so on.
Most of the time, an incentive or prize will get people interested in answering your survey. Just be sure that it isn’t a long survey.
Pick Up The Phone
You can easily pick up the phone and make some phone calls. If you get a customer order with a phone number on it then you could follow up with them to talk about how they like their product. Let them know that the purpose of your call is to be able to provide the best service possible. Ask for their feedback using 3-5 questions that you have prepared before making the call. Ensure that these questions are well structured and are relevant to the purpose of your call.
In this scenario you will be able to ensure that your customer’s needs are met and you will be able to use the feedback to structure future content. Providing them what they want/need will earn you loyal customers and readers for a long time to come.
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