Are You Making These Top 4 Branding Mistakes?
When you have a consistent brand, it is far easier to attract and keep new customers. But, it’s important that each representation of your brand can either help or hurt the other aspects of your brand; this is why branding mistakes should be avoided whenever possible.
But creating a brand isn’t easy and that’s why there are so few sites on the net that have that strong presence and identity that they need.
Approach Branding with Consistency
The point of a consistent brand is that it should represent a certain degree of quality and a certain predictability in terms of what users expect from your brand and its assets. Customers should know that anything containing your logo will be something that they can count on and find it easy to share with their friends and family without fear of disappointment.
So if your website is about surf boards one week and then dry wall the next, you’re going to potentially lose attention; the attention you seek — converters. Likewise, if you put out a brilliant product one month and the next product launch is trash, people will tend to not trust you or your brand in future. Stay true to your vision.
Aesthetics are an important aspect of your branding and if you don’t have a strong visual thread through your advertising, web design, and content marketing, your brand isn’t going to be memorable to your customers.
Don’t Miss Opportunities
Every business card, social media profile, invoice, piece of content, and email is a chance to strengthen your brand and instill trust. Don’t miss an opportunity to show off your brand and all that it stands for – all while protecting your brand from misunderstanding.
Be Self Aware
When planning and creating your brand, create it the way you would expect people to see you and how YOU would want to experience any other trustworthy brand. To do this effectively, you need to be objective and realistic. If you’re a one-man-band tinkering in your free time, then don’t try and brand yourself as a global corporate enterprise. It will ring false and your brand and customers will lose all faith and trust.
We are the Digital Marketing Training Group. With over 75 years of combined digital marketing experience, we have been providing a recipe for success to people who want to run their own businesses in a multi-billion dollar industry that is growing year after year.