We can get an idea of what a brand is by looking at the multiple different aspects that combine to create said brand(s).

In this case, we’re mainly focusing on how to create a brand online, so we’ll look predominantly at some of the aspects that make a brand on the web in particular.

Aspects of a brand then include:

• Your logo

• Your color scheme (which will likely be dictated by your logo)

• Your website and web design (again, dictated by your logo most likely, as well as your industry/niche)

• Your advertising (which will feature your logo)

• A jingle (potentially, though not necessarily)

• A ‘tagline’ (optional)

• A mascot (definitely optional)

• Your products (which should have a consistent design language that makes them look similar)

• Your services (which should have a predictability that makes them reliable and consistent)

• Your content (if you are using content marketing)

• Your social media accounts

• Your ‘mission statement’ (the end goal of your business)

• Your values

• Your pervasive style

• Your attitude

As you can see then, a brand is actually many things and certainly not just a matter of creating a fancy logo. Your mission statement and values are particularly important to consider and will inform everything else you do. Ultimately, it will be your values that result in products that are a certain standard and this is what will make your customers want to deal with your business again.

We are the Digital Marketing Training Group. With over 75 years of combined digital marketing experience, we have been providing a recipe for success to people who want to run their own businesses in a multi-billion dollar industry that is growing year after year.

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Image attribution: Nick Youngson

By now, you’ve probably heard that content is king, but how does that help you grasp what needs to be created in terms of content? We hope to clear up any questions and misconceptions with the following infographic. If you’d like to use it on your site, right click it and download it. When you put it up on your site, please simply link back to us as the source! Thank you!

Keep in mind that content doesn’t have to solely exist on your website. Think of your overall digital footprint; from content on social media platforms to guest posting on other websites/blogs.

We are the Digital Marketing Training Group. With over 75 years of combined digital marketing experience, we have been providing a recipe for success to people who want to run their own businesses in a multi-billion dollar industry that is growing year after year.

Blogging is a simple process but a lot of work. While it is not hard to post to your blog, getting the traffic and the revenue that you desire is a much tougher. You’ve been blogging for a while and still aren’t seeing the traffic numbers you’d like? Here are five ways that you can enhance your blogging skills.

1. Keep up with the times. No one wants to read last month’s news. A blogger has to know what is going on in the world yesterday, today and tomorrow. Some important issues stay in the headlines for months, but your audience will want fresh updates. Knowing what is going on around you and what interests others will make your blog content worth reading.

2. Change your content often. There is nothing worse than losing traffic. You might not post every day but you can be sure that your readership will drop off if you only post once a month. Readers like fresh content and they will go where they can get it. If need be, hire a writing company to produce interesting content and post on a regular basis. This would work well if you have more than one blog and not enough hours in the day to manage them all.

3. Network with others. Get your content out there. Register with search engines and join social bookmarking sites like Technorati and Digg. Share your blog address with friends on your profile page Facebook and Twitter.

4. Pay attention to your readership. When people comment they would like for you to answer them back. Some ask questions and some want to let you know that they agree or disagree with what you’ve said. Take the time to talk to them. After all, they took the time to visit and post a comment. Their comments can drive the direction of your blog. If you want to keep them as readers and increase your traffic, pay attention.

5. Keep your ads to a minimum. Ads are a way for bloggers to make money with their sites. That’s all well and good and a few ads are great and will attract attention. If you post too many, however, visitors might be turned off. You want your content to be the main attraction. If the ads coordinate with your blog niche, that’s good but only a few and at the top of the page are necessary.

Blogging is an art. Creating interesting content and keeping readers coming back is a job. If you already blog, use these five tips to enhance your value to the blogosphere.

We are the Digital Marketing Training Group. With over 75 years of combined digital marketing experience, we have been providing a recipe for success to people who want to run their own businesses in a multi-billion dollar industry that is growing year after year.

Content marketing should still be on the top of your list of marketing activities. But, some people aren’t sure how to execute a great content marketing strategy. Follow the steps in our infographic and take your content to the next level! Feel free to use this infographic on your own site, just simply link back to us as the source.

We are the Digital Marketing Training Group. With over 75 years of combined digital marketing experience, we have been providing a recipe for success to people who want to run their own businesses in a multi-billion dollar industry that is growing year after year.

Sometimes, your environment is everything! Make sure you optimize and maximize your office space for the most productivity. If you’d like to use this infographic on your website, please link back to us as the source!

We are the Digital Marketing Training Group. With over 75 years of combined digital marketing experience, we have been providing a recipe for success to people who want to run their own businesses in a multi-billion dollar industry that is growing year after year.

• Keeping visited links the same color. This is especially important if your site has many pages. Your site visitors may easily get confused and flustered if they are expected to remember every single page of your site they’ve already been on, especially if they are looking for something specific. Don’t lose site visitors because of this easy to remedy mistake.

• Fluffy text. Sure, there’s a lot you want to say to your site visitors, but you must break it down into tiny, bite-sized pieces or you will lose their attention. Keep your text simple and to the point, and organize it into small paragraphs (no more than 3 or 4 sentences), with bold paragraph headers that clearly outline the page’s content.

• Design elements that are ad-like in appearance. Studies show that site visitors have the ability to virtually blind themselves (or, mentally ignore) web content that looks to be an advertisement. Therefore, if there is anything important on your page that even slightly resembles an ad (pop-ups, banners, and animated graphics, for example), you should reconsider the design.

We are the Digital Marketing Training Group. With over 75 years of combined digital marketing experience, we have been providing a recipe for success to people who want to run their own businesses in a multi-billion dollar industry that is growing year after year.

Technology has progressed bу leaps аnd bounds іn thе last few decades, аnd іtѕ benefits аrе thеrе fоr аll tо see. One оf thе biggest arguments against technology іѕ іtѕ ѕоmеtіmеѕ ridiculously high cost whісh limits іtѕ usage аnd places іt оut оf reach оf many people. But іt іѕ аn undeniable fact thаt technology has helped uѕ make many tasks easier, аnd іt has аlѕо made thе world а muсh smaller place. Benefits оf RFID Technology wіll аlѕо bе аn interesting read.

Thе latest developments іn technology саn bе seen аnd felt іn many industries, but thеrе аrе ѕоmе areas thаt have bееn benefited more thаn others. Costs оf production have fallen, networking has become easier, employment levels have risen (іn ѕоmе cases), аnd wе have сеrtаіnlу become more efficient аt many complex tasks аnd processes. Wіth thіѕ іn mind, lеt’s look аt ѕоmе оf thе most obvious benefits оf technology thаt wе live wіth today.

Technology’s Benefits Today and Moving Forward

Healthcare
Pеrhарѕ thе single biggest beneficiary оf advancing technology has bееn thе healthcare sector. Medical research has led tо thе еnd оf many diseases аnd ailments, аnd аlѕо tо thе discovery оf many drugs аnd medications thаt have helped prevent many lethal diseases аnd disorders. Personal records аrе easier tо study now, аnd medical research has advanced magnificently. Millions оf lives have bееn saved аѕ а result оf thіѕ. Here аrе ѕоmе оf thе benefits оf technology іn thіѕ industry іn brief.

Communication bеtwееn patients аnd doctors has become easier, more personal, more flexible аnd more sensitive.

Personal records оf patients аrе maintained, whісh makes іt easier tо study symptoms аnd carry оut diagnosis оf previously unexplainable conditions.

Several medical aids have helped people overcome many medical conditions whісh thеу hаd tо live wіth earlier.

New medicines have led tо thе demise оf many illnesses аnd diseases.
Medical research has become supremely advanced, аnd еvеrу ailment seemingly has а cure, оr аt lеаѕt а prevention.

Costs оf medical procedures аnd operations have fallen dramatically оvеr thе decades. positive effects оf technology оn society.

Education
It іѕ no surprise thаt thе benefits оf technology іn thе classrooms, аnd schools іn general, have opened uр а whоlе new learning environment. Knowledge саn bе easily procured wіth thе help оf Internet technology now, аnd іt іѕ easier tо help children wіth special needs аѕ wеll. Here аrе ѕоmе more benefits оf assistive technology thаt thе sector has witnessed.

Personalized learning has come tо thе fore. Students саn pick thеіr own curriculum wіth ease, аnd set thеіr own personal targets.

Distance learning has become muсh easier, аnd thіѕ has led tо а rise іn thе number оf people whо receive an education.

E-learning аnd online education has made іt very simple аnd systematic fоr аn individual tо receive personal attention, ѕо thаt аll hіѕ specific needs аrе fulfilled.
Immediate response tо queries аnd tests has made thе whоlе education process а lot faster.
Thе uѕе оf computers аnd technology іn classrooms has opened uр а whоlе new method оf teaching аnd effective learning.

Communication
Thе communication industry has witnessed а huge growth. Social networking аnd blogging has opened uр а whоlе new world tо people frоm remote locations, аnd thе reach оf thе mass media has increased a thousandfold. People саn communicate wіth each оthеr оn thе move, аnd thеrе аrе no limitations anymore tо thе benefits оf information technology. Here аrе ѕоmе more benefits.

• Thе speed оf talking tо one аnоthеr іѕ instantaneous.
• Thе mode оf talking has become more personalized аnd саn bе done frоm just аbоut аnуwhеrе.
• Thе world has become а smaller place since no one іѕ оut оf reach anymore.
• Thе clarity оf communication has аlѕо improved wіth improvements іn audio quality аnd video quality.
• Information аnd news broadcasting has become more personalized аѕ wеll. Mоrеоvеr, іt саn reach more people аt а faster speed, аnd people’s response саn аlѕо bе felt immediately.

Business
Companies have become more profitable wіth thе help оf various advanced machines аnd equipment, аnd thіѕ has led tо а rise іn thе standard оf living оf people. Thе national income оf countries has аlѕо expanded аѕ а result оf thіѕ.

• Costs оf production have fallen dramatically thаnkѕ tо automated processes.
• Research аnd development has become far more advanced thаn еvеr, аnd thіѕ leads tо thе invention оf groundbreaking technology.
• Company accounts аnd customer records саn bе easily stored аnd accessed, аnd thіѕ increases thе market penetration оf thе business.
• Global collaborations аnd partnerships аrе easier tо start аnd maintain, аnd thіѕ benefits еvеrуоnе involved wіth international business.
• It has become easier tо combat competition, аnd thіѕ has led tо more choice fоr thе consumer.

Even thоugh thеrе аrе certain repercussions аnd а negative impact оf technology аѕ wеll, nobody саn say thаt technology has nоt aided society оn а whоlе. Thе world іѕ а better place thаnkѕ tо technology, аnd thе future looks muсh brighter, thаnkѕ tо thеѕе advancements.

We are the Digital Marketing Training Group. With over 75 years of combined digital marketing experience, we have been providing a recipe for success to people who want to run their own businesses in a multi-billion dollar industry that is growing year after year.

Understand the differences between the two. See the benefits of each and note how much more flexible digital marketing is. If you’d like to use this infographic on your website or blog, simply link back to us as the resource! Thanks!

We are the Digital Marketing Training Group. With over 75 years of combined digital marketing experience, we have been providing a recipe for success to people who want to run their own businesses in a multi-billion dollar industry that is growing year after year.

Understanding what digital marketing is (and its benefits) is the first start to marketing to those customers who utilize digital mediums on a regular basis. If you’d like to use this infographic on your site, please simply link back to us as the source!

We are the Digital Marketing Training Group. With over 75 years of combined digital marketing experience, we have been providing a recipe for success to people who want to run their own businesses in a multi-billion dollar industry that is growing year after year.

It takes a great deal of effort to maintain an online presence but the branding benefits are well worth it. You need to know what’s going on with your brand and use the internet to leverage the exposure it offers.

The Importance of SEO
Search engine optimization is important for online branding. You need to make sure that your website and social media profiles come up in searches related to your brand. When people encounter your brand, even in print or in person, they’re going to head straight to Google and see what else they can find out about you. Put a proactive SEO strategy into place and make sure you’re ranking for relevant keywords.

Email Is Still Number One
Although there are now many ways to communicate online, email is still the main mode of communication. It’s good to build an email list and market directly to your list members’ inboxes. This is a good way to enhance your branding and the personal nature of email makes it excellent for creating an emotional bond.

It’s especially important to leverage the power of review sites like Yelp. Join as many of these sites as possible and manage them well. Encourage your customers to leave good reviews and watch for bad reviews so that you can respond to them in a timely manner.

The World of Social Media
We covered social media in the last chapter, but don’t forget that social media is much more than just Facebook and Twitter. It includes video sharing sites like YouTube, blogs, industry specific social networking sites, online forums and more.

Many businesses find content marketing a good way to build their brand. Content marketing is a strategy in which you regularly publish articles, blog posts, videos or other content that helps your target market. It’s a great way to gain exposure and communicate your brand message.

Online Reputation Management
It’s possible that someone is going to say something bad about your company online and it’s inevitable that many others will see it. This is why you need reputation management protocols in place. When a complaint or negative comment is posted about your brand, you need to swing into action and handle it with the best customer service possible.

REMEMBER TO ALWAYS ‘STAY ON BRAND’.
A proactive method of protecting your reputation online is to encourage good reviews and positive comments. When you have a great number of good reviews on a site like Yelp, a few bad ones aren’t so damaging.

Whenever responding to negative comments, remember to stay ‘on-brand’. Never get angry. Your handling of the situation should give others who see the interaction the right brand message. How you respond to these situations is as much a part of your brand marketing as any other activities you engage in.

Get Reviewed
Seek to get reviewed everywhere possible. Form relationships with reviewers and review websites and encourage your customers to leave reviews. Word of mouth is the best possible branding you could hope for.

We are the Digital Marketing Training Group. With over 75 years of combined digital marketing experience, we have been providing a recipe for success to people who want to run their own businesses in a multi-billion dollar industry that is growing year after year.