Expert Web Design Breeds Success: Sending Strong Signals

A positive, working experience on your website will lead to happy visitors. Promoting ease-of-use, brand retention, positive brand awareness, brand spread, and appeal will ensure repeat visits.

Your design will dictate the overall experience. Your design will dictate the ways in which people navigate your site.

A General Definition of web design:

The actual layout and the presentation of content as it will appear on the web.

Sending Strong Signals Magnifies Value

Look beyond your logo in regards to your brand. Your brand is not just your logo. User experience on the site is all part of building positive brand awareness and experience. Your website design should illustrate that via aesthetics. The design dictates ease-of-use, simplicity and value.

Don’t design around what you value in regards to your product (or message). Your design should convey the values of your audience so that they feel that their time is well-spent.

You have goals for your website; the entire website should be designed around facilitating the paths to reach your goals, while satisfying the needs and desires of your target audience.

First impressions count, be sure that the site layout and content is directly appealing to your specific audience.

More Strong Signals to be Aware Of And To Consider:

• Balance is important. This includes balancing text with graphics or implementing other digital as- sets with each other and/or text in a logical yet appealing manner. Too heavy a hand on one or the other, and the visitor experience is diminished; subsequently your site traffic can suffer.

• The careful use of ‘balance’ can make even small amounts of content incredibly impactful.

• In line with balance, think quality, not quantity. This can apply to the use of images, text, and/or video whether stock or not.

• Your logo should expertly define what your company does, convey who you are, and what your service or niche is. It should be prominent, memorable, but it shouldn’t take away from the message delivery that leads to your goals.

• A clean, and clear interface will both appease, and help the visitor. Unintuitive and multiple-step processes to find a means to an end will frustrate the user.
• Any consumable text should be readable (think font size), nobody wants to use a magnifying glass.

• Your most important calls-to-action or most frequently used interactive (and when I say ‘interactive’ this can mean links to important pages) items should reside above the fold.

digital marketing training group

We are the Digital Marketing Training Group. With over 75 years of combined digital marketing experience, we have been providing a recipe for success to people who want to run their own businesses in a multi-billion dollar industry that is growing year after year.

digital marketing training group

We are the Digital Marketing Training Group. With over 75 years of combined digital marketing experience, we have been providing a recipe for success to people who want to run their own businesses in a multi-billion dollar industry that is growing year after year.

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Joe Schaefer
Marketing Director at Digital Marketing Training Group
Joe Schaefer is the Marketing Director at Digital Marketing Training Group. Digital Marketing Training Group offers a business opportunity for entrepreneurs that launches a fully-functioning digital marketing agency with full support and a team of white label, professional marketers who perform the heavy-lifting when it comes to implementing modern, forward-thinking, working digital marketing strategies. Apart from being simply the Marketing Director, Joe Schaefer is also the lead instructor of the 5-day, in-person digital marketing training that precedes the launch of an individual's digital agency.

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