Strong websites deliver on an expectation, while being reinforced by the experience.
Having a good website experience is satisfying and memorable. Isn’t that what you want for your visitors? People who have a difficult time navigating your site, who aren’t engaging with information, who are bombarded with wildly abundant advertising, or getting time-crushed by a slow website will do very little to escalate a website owner to market-share success.
Don’t Occupy the Internet: Dominate It
You don’t want to just occupy the Internet, you want to dominate it. Make it happen through a valued, positive experience, and your stories about the road to success will be rich with tales of visitor happiness (and who knows you could get a nice testimonial to use on your site).
Think about it, you have your own experiences on the web that help distinguish clarity from static, as do your website visitors (those of today and the potentials waiting to find your website tomorrow).
In a world where the average attention span is less than two minutes, we need to eliminate the waiting. Are you waiting for your audience to visit your site or are potential visitors waiting to find your website? If you’re the one waiting, be prepared to keep waiting. Waiting is a good indicator of the need for improvement. Waiting is also a warning sign of being reactive rather than proactive.
Sending Strong Signals = More Visitors
Let’s not get too philosophical about it, but the bottom line is this: if you are not sending out strong web signals, your audiences is definitely not finding them. Instead, they are finding your competitors, and well that is not good for you or your brand. Surely you think your product or message is better, right? Treat it so!
But My Competitors are Horrible!
Okay, so your audience has found your competitors and have run into a poor experience. In that case, your potential audience is actually waiting to find you. In the meantime, they’re engaging with second or third best (or worse — and trust us, they aren’t at all happy about it).
This then is your opportunity to shine, so partner with an agency to make it happen. But remember, the more they are frequenting your competitors’ websites, the more you’re missing out on the opportunity to deliver meaningful experiences and negating your chances for success. It’s like a war for traffic and brand loyalty — let’s win it and move on, shall we?
You Have Questions, We Know You Do
Is your website frustrating visitors? Do you know? Are you making people want to leave, resulting in being a testimonial for your competitors? Is there too much/too little content? These are questions you need to ask web professionals, analytics, and your visitors. That’s when you can start planning for the future, planning for success.
We are the Digital Marketing Training Group. With over 75 years of combined digital marketing experience, we have been providing a recipe for success to people who want to run their own businesses in a multi-billion dollar industry that is growing year after year.
We are the Digital Marketing Training Group. With over 75 years of combined digital marketing experience, we have been providing a recipe for success to people who want to run their own businesses in a multi-billion dollar industry that is growing year after year.
