Beginner Analytics for Business Owners: 3 Steps to Success with Google Analytics

Beginner Analytics for Business Owners: 3 Steps to Success with Google Analytics

You monitor your website’s analytics, but the real problem is now what do you do with the data?

Follow this three-step plan to make the most of your site’s analytics.

Define the Audience Need(s)

People buy a specific product or service because if fills a specific need. When you are able to identify that need, you can then create an experience to address that need. Analytics are able to provide clues as to what those needs are. They can provide clues about your customers as to their interests, how they accessed the site, do they tend to consume more short-form or long-form content, do they watch the videos on your site, and how long do they spend on your site doing what.

Establish Baseline Conversions

It’s important to know your conversion rates. Analytics will not only help you establish your baseline conversions, but you will also be able to know the conversion rates from different sources of traffic. You will be able to determine that an ad on one site may perform at a much higher rate than other sites, or that one site in particular provides a very low conversion rate. Knowing the conversion rate of your site in general and of each of its traffic sources will allow you to focus and tweak your advertising efforts to maximize the results while minimizing the effort and expense.

Assign and Calculate Revenue

Every action and interaction on your website can be assigned a value. Of course, a sale will have a higher value than a click-through, but each interaction has a value. Analytics are helpful in determining and assigning a value to these actions. When you know what is working on your site and what is not, you are then able to prioritize decisions and increase your site’s profitability.

Knowing your analytics makes the decision making process easier and faster for you. Google Analytics can provide you with all the information you need to make these decisions and Google Analytics Dashboard for WP is a WordPress plugin that brings all the Google Analytics information directly into your WordPress dashboard.

Analytics can be a full-time job and can take a dedicated professional to comb through all the data and make sense of it all. But if you know where to look and what to look for, you can manage this information on your own and make educated decisions on your marketing efforts.

digital marketing training group

We are the Digital Marketing Training Group. With over 75 years of combined digital marketing experience, we have been providing a recipe for success to people who want to run their own businesses in a multi-billion dollar industry that is growing year after year.

Joe Schaefer on FacebookJoe Schaefer on InstagramJoe Schaefer on LinkedinJoe Schaefer on TwitterJoe Schaefer on Youtube
Joe Schaefer
Marketing Director at Digital Marketing Training Group
Joe Schaefer is the Marketing Director at Digital Marketing Training Group. Digital Marketing Training Group offers a business opportunity for entrepreneurs that launches a fully-functioning digital marketing agency with full support and a team of white label, professional marketers who perform the heavy-lifting when it comes to implementing modern, forward-thinking, working digital marketing strategies. Apart from being simply the Marketing Director, Joe Schaefer is also the lead instructor of the 5-day, in-person digital marketing training that precedes the launch of an individual's digital agency.
SHARE IT:

Related Posts

Commenting area

  1. WayneCab January 18, 2020 at 7:48 pm · · Reply

    Cialis cialis reps what are the side effects of cialis

  2. psn codes January 18, 2020 at 8:06 pm · · Reply

    What a stuff of un-ambiguity and preserveness of valuable knowledge regarding unexpected feelings.

  3. google play gift card generator January 18, 2020 at 8:11 pm · · Reply

    I’m truly enjoying the design and layout of your website.
    It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did
    you hire out a developer to create your theme? Great
    work!

  4. itunes gift card code generator January 18, 2020 at 8:42 pm · · Reply

    I got this web site from my friend who shared with me concerning this
    web page and at the moment this time I am visiting this
    site and reading very informative articles at this time.

  5. sling tv January 18, 2020 at 9:48 pm · · Reply

    It’s going to be finish of mine day, however
    before ending I am reading this impressive article to increase my experience.

  6. asigurari rca ieftine January 19, 2020 at 1:48 pm · · Reply

    Quality articles is the secret to be a focus for the users to go to see the website, that’s what this website
    is providing.

  7. calculator rca online January 19, 2020 at 1:52 pm · · Reply

    Thanks for your personal marvelous posting! I genuinely enjoyed reading it, you happen to be a great author.
    I will make certain to bookmark your blog and will come back down the road.
    I want to encourage you continue your great posts, have a nice morning!

  8. calculator rca online January 19, 2020 at 1:53 pm · · Reply

    You can certainly see your expertise within the work you write.
    The sector hopes for more passionate writers such as you
    who aren’t afraid to mention how they believe. All the time follow your heart.

  9. asigurare rca ieftina January 19, 2020 at 1:58 pm · · Reply

    Undeniably believe that that you stated. Your favourite reason appeared to be on the net
    the easiest factor to remember of. I say to you, I certainly
    get annoyed while other folks consider worries
    that they plainly don’t recognize about. You managed to hit the nail upon the highest
    and outlined out the entire thing without having side-effects ,
    other people can take a signal. Will likely be again to get
    more. Thanks

  10. calculator rca January 19, 2020 at 2:05 pm · · Reply

    It’s amazing to pay a quick visit this web site and reading
    the views of all friends regarding this post,
    while I am also eager of getting know-how.

  11. 바카라 January 20, 2020 at 9:34 pm · · Reply

    Interesting. I have been looking around different blogs for information. I love using this site for fun. Great way to help learn!

  12. 카지노사이트 January 20, 2020 at 9:44 pm · · Reply

    Here is an excellent Weblog You might Locate Exciting that we Encourage You

  13. 바카라사이트 January 20, 2020 at 9:52 pm · · Reply

    No matter if some one searches for his necessary thing,so he/she desires to be available that in detail, therefore that thing is maintained over here.My webpage

  14. 카지노사이트 January 20, 2020 at 9:58 pm · · Reply

    Very nice post. I just stumbled upon your blog and wished to say that I’ve really enjoyed surfing around your blog posts. In any case I will be subscribing to your feed and I hope you write again very soon!

  15. clash of clans cheats January 21, 2020 at 6:30 am · · Reply

    At this time I am going away to do my breakfast, later than having my breakfast coming
    over again to read additional news.

  16. WayneCab January 21, 2020 at 8:26 pm · · Reply

    Cialis herbal replacement for viagra/cialis/levitra… cialis headaches afterwards

  17. malwarebytes activation key January 22, 2020 at 7:37 pm · · Reply

    I every time emailed this web site post page to
    all my associates, as if like to read it then my contacts will too.

  18. https://www.wattpad.com/830654542-free-avast-premier-license-key-serial-key-vpn January 22, 2020 at 8:06 pm · · Reply

    We are a group of volunteers and starting a brand new scheme in our community.
    Your web site offered us with helpful information to work on.
    You have performed a formidable job and our whole group will probably be grateful to you.

  19. sling tv best package 2020 January 24, 2020 at 2:54 pm · · Reply

    I go to see each day a few web pages and sites to read
    content, but this web site offers feature based content.

  20. WayneCab January 26, 2020 at 11:40 pm · · Reply

    Cialis free cialis medication for providers cialis and interaction with ibutinib

  21. sling tv January 28, 2020 at 11:09 pm · · Reply

    Thanks for sharing your thoughts. I really
    appreciate your efforts and I will be waiting for your next post thank you once
    again.

  22. RobertDet January 30, 2020 at 4:57 am · · Reply

    buy cheap cialis on line cialis viagra sale canada viagra jelly for sale in uk

  23. RobertDet February 2, 2020 at 2:31 am · · Reply

    discount for cialis buy viagra priligy want buy cialis uk

  24. RobertDet February 5, 2020 at 8:29 am · · Reply

    buy viagra soft tabs uk cheap viagra uk next day delivery where to buy viagra in london

  25. RobertDet February 8, 2020 at 11:40 am · · Reply

    viagra sale cebu cialis online cheap no prescription buy cialis delhi

  26. RobertDet February 11, 2020 at 11:45 am · · Reply

    how to order viagra online in canada cialis no prescription best site order viagra

  28. VemEageda February 12, 2020 at 2:39 pm · · Reply

    cheap cialis online india the cost of cialis viagra buy online forum

  34. VemEageda February 15, 2020 at 6:56 pm · · Reply

    cheap viagra from canada online cialis cost cialis pills for sale uk

  37. VemEageda February 18, 2020 at 3:42 pm · · Reply

    cialis 20 mg price walmart cialis without a doctor prescription cheap genuine levitra

  41. VemEageda February 21, 2020 at 8:34 am · · Reply

    can i buy cialis over the counter in canada the cost of cialis buy cialis professional uk

  46. WilliamsBat February 24, 2020 at 9:04 am · · Reply

    rehab assessment tools rehab addict all about family inpatient or outpatient rehab

  47. VemEageda February 24, 2020 at 11:30 pm · · Reply

    viagra sale online uk cialis uk buy online generic cialis cost

  49. Free Outpatient Rehab February 27, 2020 at 6:30 am · · Reply

    Free Alcohol Rehab Centers Best Drug And Alcohol Treatment Centers ÿþ< Suboxone Treatment Centers Near Me Drug Rehab Clinics Near Me
    ÿþh

  50. VemEageda February 27, 2020 at 9:49 am · · Reply

    buy cialis dapoxetine where to buy the cheapest cialis buy female cialis pills

  52. Best Drug Treatment Centers February 27, 2020 at 12:44 pm · · Reply

    Free Drug Rehabilitation Centers Near Me Long Term Alcohol Rehab ÿþ< Luxury Drug Rehab Residential Rehabilitation Treatment Programs
    ÿþh

  53. Closest Methadone Clinic To Me February 28, 2020 at 4:22 am · · Reply

    Va Alcohol Rehab Maternal Substance Abuse ÿþ< Methadone Treatment Near Me Drug Rehab Facilities Near Me
    ÿþh

  54. Local Inpatient Drug Rehab February 28, 2020 at 11:20 am · · Reply

    Narconon Rehab Drug Rehab Centers That Accept Medicaid ÿþ< Teen Drug Rehab Drug Rehab Centers Near Me
    ÿþh

  57. Center For Substance Abuse Treatment February 28, 2020 at 5:57 pm · · Reply

    Substance Abuse Rehab Free Alcohol Rehab Centers ÿþ< Free Inpatient Drug Rehab Centers Inpatient Drug Treatment
    ÿþh

  59. Long Term Drug Rehab February 29, 2020 at 4:44 am · · Reply

    Alcohol Rehabilitation Center In House Rehab ÿþ< Suboxone Program Near Me Polysubstance Use Disorder
    ÿþh

  60. VemEageda February 29, 2020 at 1:25 pm · · Reply

    how do i order viagra online generic viagra 100mg cialis professional for sale

  61. Inpatient Drug Rehab Facilities Near Me February 29, 2020 at 5:13 pm · · Reply

    Free Drug Rehab Centers Near Me Free Alcohol Treatment ÿþ< Sud Treatment Free Rehab Facilities
    ÿþh

  62. drug rehab March 1, 2020 at 10:21 am · · Reply

    Substance Abuse Treatment Centers Near Me Methadone Therapy drug rehab near me Alcohol Abuse Treatment Drug Rehab Places
    ÿþh

  65. VemEageda March 2, 2020 at 7:23 am · · Reply

    viagra online order buy viagra online order cialis no prescription

  66. drug rehab March 2, 2020 at 7:10 pm · · Reply

    Outpatient Substance Abuse Near Me Alcohol Inpatient alcohol rehab centers Residential Drug Treatment Programs Near Me Residential Alcohol Treatment
    ÿþh

  70. VemEageda March 5, 2020 at 3:37 am · · Reply

    buy cialis and viagra cheap drugs cialis sale

  90. VemEageda March 11, 2020 at 9:11 am · · Reply

    buy cialis prescription online cialis cost – cialis canada order

  127. VemEageda March 14, 2020 at 3:35 am · · Reply

    viagra buy manchester buy cialis – buy cialis walmart

  167. VemEageda March 16, 2020 at 8:57 pm · · Reply

    can you buy generic cialis usa levitra – buy cialis tablets uk

  200. VemEageda March 20, 2020 at 4:02 am · · Reply

    buy viagra pfizer online cialis generic – real viagra sale online

  230. VemEageda March 22, 2020 at 8:13 pm · · Reply

    cialis pills from india levitra coupon – cialis for sale online in canada

  251. Free Rehabilitation Centers Near Me March 24, 2020 at 6:45 am · · Reply

    Free Methadone Clinic http://aaa-rehab.com Alcohol Rehab Near Me http://aaa-rehab.com Alcohol Recovery Programs
    http://aaa-rehab.com

  263. VemEageda March 25, 2020 at 8:28 am · · Reply

    buy generic levitra canada http://hydroxychloroquine24.com – buy hydroxychloroquine online viagra cheap overnight

  270. buy hydroxychloroquine March 25, 2020 at 3:53 pm · · Reply

    [url=https://hydroxychloroquine1st.com/]buy hydroxychloroquine[/url] https://hydroxychloroquine1st.com/

  277. Inpatient Drug Rehab March 26, 2020 at 1:57 am · · Reply

    Drug Rehab For Young Adults http://aaa-rehab.com Drug Rehab Centers Near Me http://aaa-rehab.com Free Outpatient Rehab
    http://aaa-rehab.com

  297. chloroquine china March 27, 2020 at 6:58 pm · · Reply

    [url=http://webbfenix.com/#]chloroquine china[/url] http://webbfenix.com/

  306. VemEageda March 28, 2020 at 9:10 am · · Reply

    cialis wholesale india http://hydroxychloroquine24.com – hydroxychloroquine is there a generic viagra